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Telco/IPTV Households Now 14 Million Worldwide
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April 10, 2008

Telco/IPTV Households Now 14 Million Worldwide

By Eve Sullivan, TMCnet Editor

The number of households worldwide using telco/IPTV services grew from 4.7 million in 2006 to more than 14 million in 2007, according to TV Services in Europe: Update and Outlook, a new white paper by Parks Associates.

Europe experienced a growth rate of 250 percent between 2006 and 2007 for telco/IPTV (News - Alert) services, defined as landline-based multichannel and on-demand video services provided by a telephone operator, according to the white paper. The study analyzes key television services and offers growth strategies and recommendations for providers worldwide and for Europe in particular.

“Telco/IPTV services provide European operators with a critical toehold in attracting and retaining customers,” said Kurt Scherf, vice president and principal analyst of Parks Associates. “However, IPTV is a small part of a crowded market of terrestrial, satellite, and cable offerings, and the competition will be intense.”

A key recommendation from the paper is that operators should examine network and customer premise equipment upgrades for features and applications that can personalize the entire television experience and build customer loyalty.

“Service providers must view advanced technology capabilities on two levels,” Scherf said. “There is certainly a cost-saving perspective, but we would encourage service providers to also view customers as active participants in the convergence of entertainment and communications.”

The white paper highlights Europe’s competitive market, including Digital Terrestrial Television (DTT), cable, satellite services and telco/IPTV services.

Parks Associates is a market research consulting company specializing in emerging consumer technology products and services. It creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences and annual service subscriptions.

Eve Sullivan is a TMCnet contributing editor.

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