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StreamGuys to Handle Content Delivery of ABS-CBN IPTV Service from Philippines
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July 16, 2008

StreamGuys to Handle Content Delivery of ABS-CBN IPTV Service from Philippines

By Shamila Janakiraman, TMCnet Contributing Editor

California-based StreamGuys, Inc. announced that it will be handling content delivery for ABS (News - Alert)-CBN’s IPTV service in Canada, Europe, Japan and South Korea. StreamGuys is a streaming media and content delivery provider.

ABS-CBN Broadcasting is an integrated media and entertainment corporation in the Philippines. It has 35 television stations, 19 owned- and operated AM and FM radio stations and 10 affiliated radio stations in Philippines. StreamGuys has been providing content delivery for four years for ABS-CBN chiefly for on-demand streaming and downloads of programming using the public internet through the service TFCnow.
Enrique Olives, director of business development for ABS-CBN Global said that there were eight million Filipinos living in other countries and the company has employed the internet to penetrate markets for the global delivery of its programming. The internet has been used as in some markets where satellite and cable delivery is too expensive or not available at all.
StreamGuys is the recipient of the IPTV (News - Alert) business after four years of offering streaming broadcasts cost-effectively. It provided back-end server infrastructure management for the internet streaming and download service at
“There is a huge market for ABS-CBN programming outside of the Philippines, and it’s important to make our content available on as many platforms as possible,” said Olives.
Content delivery networks like StreamGuys are ideal for IP-based broadcast distribution because it usually leverages their relationships with ISPs around the world instead of just purchasing raw bandwidth.
StreamGuys offers ABS-CBN programming as MPEG-4 standard-definition video which is suitable for IPTV and Windows Media for internet streaming and download services. The company also built a cluster of servers in the U.S., Japan and the Netherlands catering to the growing demands in the IPTV service. This ensured increased network capacity.
StreamGuys has designed the IPTV server infrastructure for direct communication with IP addressable consumer set-top boxes enabling instant delivery of content on demand. The company also takes care of connectivity issues in any country and problems in the greater network
“StreamGuys has proven valuable as a CDN that adjusts to our changing requirements as we scale our network,” said Eugene Paden, head of IT Operations for ABS-CBN Global. “They clearly understand the different quality requirements for watching content on TV as opposed to a computer, and manage the network to maintain those various requirements. The network management has been critical as we grow our customer base, and the positive aspects of the scalability vs. cost ratio become increasingly evident as we boost network capacity.”
Jonathan Speaker, COO of StreamGuys, Inc. pointed out that the rise of the internet and IPTV delivery platform for distributing high-quality broadcast content enables broadcasters to cover the entire globe. He further assured full assistance to ABS-CBN for the reliable and cost-effective delivery of its broadcast content worldwide thereby enabling them to focus on producing the broadcast content.
Shamila Janakiraman is a contributing editor for TMCnet. To read more of Shamila’s articles, please visit her columnist page.

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