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Vodafone Iceland Selects SecureMedia to Provide Advanced IPTV Content Security
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February 26, 2008

Vodafone Iceland Selects SecureMedia to Provide Advanced IPTV Content Security

By Anshu Shrivastava, TMCnet Contributing Editor

SecureMedia — a provider of content protection software for secure video and multimedia delivery over IP networks — announced that Vodafone Iceland (News - Alert) has implemented and deployed the Encryptonite ONE System in order to protect its next generation end-to-end IPTV offering.

Vodafone Iceland offers mobile, fixed-line, FTTH, and ADSL/Internet services to individuals and companies throughout the country. Adding to this communication products suite, Vodafone Iceland’s IPTV (News - Alert) service features an extensive video offering complete with customer personalization and interactivity.
Indicating his company’s mandate to offer customers a rich and interactive digital media experience as part of Triple Play service, Gestur G. Gestsson, CTO at Vodafone Iceland, commented, “Now, the proven and invisible security of the Encryptonite ONE System is being used to provide our subscribers with high quality digital media entertainment.”
SecureMedia officials explained that the Encryptonite ONE System is a multi-format, multi-platform CA (News - Alert)/DRM software solution that provides digital content security while offering operational efficiencies and extended value. Encryptonite ONE System allows telcos and broadband operators to acquire distribution rights to broadcast channels and VOD programming.
In addition, its system design features an ultra-light, processor-efficient client that can be deployed on virtually any consumer media appliance to allow secure content distribution on current and future set-top boxes, PCs, portable players, and mobile phones.
Officials pointed out that employing a patented, common encryption scheme for both broadcast and VOD content and through its exclusive EverLock process, the Encryptonite ONE System enables protection of content at all times in distribution and storage, including in DVR and nDVR applications.
Additionally, officials inform that newest innovations include exclusive platform extensions that allow for selectable digital forensics to track, identify, and deter piracy of valued content (IdentiFind); rapid middleware integration to speed time-to-market (CodeConnect); and configurable security parameters for diverse quality content (TrustAdjust).
“We are excited that Vodafone Iceland has selected SecureMedia for our vast cryptography experience and our Encryptonite ONE System for its unique flexibility, expandability and highest content security,” said Fred Ellis, COO at SecureMedia.
Anshu Shrivastava is a contributing editor for TMCnet. To see more of her articles, please visit her columnist page.
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