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Motorola and Widevine Sign Global Reseller Agreement to Deliver Video Solutions
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April 30, 2008

Motorola and Widevine Sign Global Reseller Agreement to Deliver Video Solutions

By Anil Sharma, TMCnet Contributing Editor

Widevine (News - Alert) Technologies, provider of multiformat and multiplatform digital rights management (DRM), has entered into a global reseller agreement with the Home and Networks Mobility Division of Motorola (News - Alert), Inc., underscoring its close alignment in offering proven video solutions for service operators.

The pact allows Motorola to sell, service and support Widevine's downloadable conditional access and digital rights management products globally.
"Our partnership simplifies an operator's business decision regarding two critical components required for a successful video operation," said Doug Light, Widevine's vice president of business development, in a statement.
Light continued: "With our legacy of strong integrations at operators globally and now with our expanded partnership, Widevine and Motorola can continue to help operators get to market faster and realize their content acquisition, subscriber and revenue objectives with a comprehensive video platform that is pre-integrated and pre-tested to help ensure deployments are reliable, scalable and secure."
Motorola offers and consumer device solutions while Widevine Cypher, a downloadable conditional access, digital rights management and digital copy protection solution, enables video operators to acquire and securely distribute premium multimedia from major Hollywood studios and broadcasters.
Currently, Motorola and Widevine jointly support more than fifty video service providers worldwide.
"Service operators are increasingly looking to system integrator partnerships for managing the end-to-end implementations of their video solutions," said Yoav Schreiber, Current Analysis' (News - Alert) senior analyst for digital media, in a statement.
Schreiber continued: “Widevine's relationships with all the major system integrators enables operators to select best-of-breed components and partners that best meet their business requirements, while reducing the overall complexity and time-to-market of their video service offerings.”
Widevine is a provider of content protection and forensic watermarking solutions worldwide for content owners and telco, cable and Internet service operators.
Deployed at over 130 locations worldwide, Widevine makes it possible to securely distribute Internet digital media and PayTV content to STBs, PVRs, PCs and mobile devices.
A holder of 32 DRM, digital copy protection and conditional access patents, Widevine continues to develop innovative solutions making it easier for content owners and service providers to profitably deliver compelling content however consumers choose.
In March, Limelight Networks (News - Alert) announced integration of its content delivery architecture with Widevine Cypher. That alliance enables media and entertainment companies to monetize virtually every piece of content in their libraries by securely delivering a high-quality rich-media experience to any platform, browser or operating system.
The partnership also enhances the value of Limelight’s fully-optimized network for Flash delivery and Widevine’s unique ability to provide a ubiquitous “Switzerland of DRM” solution which supports Adobe Interactive Runtime (AIR) for downloads, Flash Media Server and other HTTP servers for progressive downloads.
Limelight customers choosing the solution will no longer have to deal with managing multiple DRM systems to support users with different video formats on different devices as Widevine is compatible with all browsers, including Internet Explorer, Firefox and Safari as well as all operating systems, including Windows, Macintosh and Linux.
Anil Sharma is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.

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