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IPTV: Sigma Designs Debuts New SMP8910 Media Processor
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IPTV Feature Article

January 05, 2011

IPTV: Sigma Designs Debuts New SMP8910 Media Processor

By Nathesh, TMCnet Contributor

Sigma Designs, a provider of highly integrated system-on-chip (SoC) solutions, unveiled the new SMP8910 media processor.

According to the company, the new SMP8910 with integrated studio-quality VXP video processing provides a highly-integrated, high-performance solution for premium Blu-ray 3D players. It supports all the audio decoding options, video decoding options, and content protection requirements for Blu-ray players.

It makes use of a distributed processing architecture that allows it to easily manage processes like HD multi-format video decoding, 3D graphics rendering, content protection and security management and multi-format audio encoding and decoding.

"The SMP8910 is a powerhouse chip that gives OEMs and ODMs the processing power to completely redefine the television experience and offer customers a visual experience that is years ahead of anything available today," said David Lynch, vice president and general manager for the Media Processor Group at Sigma Designs (News - Alert), in a press release.

The company claimed that its new processor is designed specifically for OEMs who intend to build 3DTV-enabled, advanced connected media players or premium Blu-ray devices and recorders. It combines Secure Media Processor (News - Alert) architecture with VXP video processing technology to provide a solution for next generation STBs, DTVs, and other video products. Also the high-performance 3D graphics available on the SMP8910 enables dynamic and customizable user interfaces by supporting the flipping, rotating, warping, and moving of images.

The processor can decode a wide variety of 3D Video formats, including Blu-ray 3D, H.264 MVC, RealD, Sensio, TDVision and supports eMMC NAND flash, lowering BOM cost. By combining its ability to decode MVC with the VXP post-processing feature, service providers can now transmit full HD 3DTV without increasing bandwidth or decreasing video quality.

"We have a two-pronged strategy," said Thinh Tran, CEO of Sigma Designs. "First, we create standalone products that dominate their category. That's what we have done with VXP and with our SMP-branded media processors. Then, we integrate our industry-leading technologies together to create a true next-generation solution that can't be easily copied by competitors. This is what we have done with our SMP8910."

Nathesh is a contributing editor for TMCnet. To read more of Nathesh's articles, please visit his columnist page.

Edited by Jaclyn Allard

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