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Harris and Digital Display to Deploy 7-Eleven TV Nationwide
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IPTV Feature Article

February 24, 2011

Harris and Digital Display to Deploy 7-Eleven TV Nationwide

By Rajani Baburajan, TMCnet Contributor

Harris Corporation, an international communications and information technology company, and Digital Display Networks, a digital network provider, announced that they will accelerate digital out-of-home (DOOH) advertising networks, the 7-Eleven TV, to nationwide deployment in the U.S.

The 10-year deal is valued at $75 million with an additional revenue-sharing potential. Harris is providing its Digital Out-of-Home hardware and software—InfoCaster, Punctuate – as well as the Managed Services offering to Digital Display Networks.

Harris Corporation (News - Alert) is also managing content production and advertising sales for 7-Eleven TV, company officials said.

“Our integrated digital signage network solution with its rich DOOH software combined with our 24/7 managed network services are driving 7-Eleven TV today, and are architected to expand with the network and support new applications, such as mobile and social media,” said Harris Morris, president, Harris Broadcast Communications, in a statement.

7-Eleven TV offers 24/7 programming in 7-Eleven's convenience stores. The TV shows national and local entertainment, and news and weather, as well as advertising highlighting 7-Eleven proprietary brands, in-store and out-of-store brands, and special 7-Eleven promotions.

“Our aim is to offer 7-Eleven customers up-to-the-minute shopping choices at the point where they are making purchasing decisions,” said David Veckerelli, co-CEO of Digital Display Networks."

Launched in 2010, 7-Eleven TV already is operating in 500 stores in some of the top DMAs and highest traffic volume 7-Eleven stores in the U.S.

When fully deployed, the TV will be carried in 6,200 stores reaching more than 200 million shoppers monthly. According to Nielsen ratings data, the GRPU (gross rating point units) of 7-Eleven TV will make it the fourth largest broadcast TV network when fully deployed.

“With its rich and consumer-relevant content, huge scale, and precise measurements, 7-Eleven TV offers precisely the qualities needed for a highly effective, high-reach and high-impact digital advertising network,” said Thomas L. Harrison, chairman and chief executive officer of Diversified Agency Services, Omnicom Group (News - Alert).

Recently, Harris Corporation announced that it received an $11 million order from the U.S. Air Force and the U.S. Department of Defense to provide Falcon III multiband handheld radios and vehicular amplifier systems. The U.S. Air Force is acquiring the Falcon III AN/PRC-152 multiband, multi-mission handheld radios to provide line-of-sight and beyond-line-of-sight tactical communications.  

Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.

Edited by Janice McDuffee

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