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Attend the Oscars from Home With New 360-degree Cameras
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IPTV Feature Article

February 25, 2011

Attend the Oscars from Home With New 360-degree Cameras

By Michelle Amodio, TMCnet Contributor

For movie buffs whose only Oscar experience has been hosting red carpet-themed parties to watch the event, the Super Bowl of award shows is about to get a little more up-close and personal.

For a mere $5, viewers can “attend” the Oscars online by signing up for the All Access Pass. Oscar fans can control what they see and when, thanks to strategically-placed cameras set up in 15 different spots around the Kodak (News - Alert) theater. Full views of the red carpet are available with 360-degree cameras available in half a dozen locations, and they even allow viewers to see what happens during commercial breaks.

Black tie and gown is, of course, optional for the occasion.

The access will continue over at the after-party at the Governors Ball where fans can able see Oscar winners arriving and having their names engraved onto their statues. The feature has been designed as a companion to the Oscar TV broadcast.

According to Fanscape, there were more than 100,000 tweets per hour during the actual awards ceremony. In 2010, the Academy launched its official Oscar iPhone (News - Alert) app, which allowed fans to predict winners.

The idea came from Academy-Award winner John Lasseter of Walt Disney and Pixar animation studios who is also on the Academy’s board.

“The home viewer only gets to see a fraction of what goes on at the Oscars, and this was an opportunity to impart the experience of someone attending,” Lasseter said, according to the Associated Press.

This trial one will be part of a test to see how willing people are to pay for such services.

"I don't think any of us are projecting enormous revenues this year," said Ric Robertson, executive administrator for the Academy. "I hope first and foremost it's a satisfying experience. If it's a satisfying experience in Year One, then in Year Two I think it'll sell itself."

For those who don’t feel like shelling out the $5 for the experience, some free features will be available on ABC’s website and on smartphone devices at the time of the event.

Michelle Amodio is a TMCnet contributor. She has helped promote companies and groups in all industries, from technology to banking to professional roller derby. She holds a bachelor's degree in Writing from Endicott College and currently works in marketing, journalism, and public relations as a freelancer.

Edited by Tammy Wolf

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