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October 01, 2010

Mobclix Offers Full Mobile Advertising and Publisher Support



By Shamila Janakiraman, TMCnet Contributor


Mobclix announced that it will provide 360 degrees of mobile advertising and publisher support for Windows Phone (News - Alert) 7 by offering a publisher solution that combines analytics and advertising in a seamless package to the developer.


It was also revealed that Mobclix has partnered with the Microsoft (News - Alert) Advertising Exchange to provide the native advertising controller access to Mobclix’s demand source of over 25 ad networks. These offerings are expected to help Mobclix provide developers and advertisers with advance access to a wide range of monetization and advertising options. Developers will be able to realize profits from their Applications.

In a press release, Vishal Gurbuxani, co-founder of Mobclix, commented, “With the advances in mobile technology from Apple, Google (News - Alert) and now Microsoft, smartphones are increasingly becoming one of the most effective platforms for advertisers to reach consumers.” “With access to iOS, Android (News - Alert) and now Windows Phone 7 on Mobclix, advertisers can seamlessly continue to increase performance of their campaigns by focusing on the audiences that are most effective for their brand rather than being constrained to a single platform or device,” Gurbuxani added.

The new SDK from the company will help developers monetize their Windows Phone 7 applications by providing the highest fill-rate and highest paying ad unit. Developers will also get instant access to the only Windows Phone 7 analytics on both Silverlight and XNA, while premium publishers can leverage Mobclix’s custom ads to serve direct ad campaigns across their applications, explained company sources.

A majority of Mobclix’s current ad network partners will automatically support Silverlight 3 when Window Phone 7 launches in November and also XNA will be supported by a smaller subset of Mobclix’s ad networks. Other technical specifications of Mobclix WP7 SDK include Mobclix analytics for Silverlight and XNA and custom ad serving for premium publishers.

Mobclix is a targeted mobile ad exchange provider. It serves as an open marketplace for mobile developers, advertisers, ad networks and agencies. The Mobclix ad exchange provides complete transparency and visibility for mobile publishers for managing their ad inventory and maximizing revenue besides enhancing campaign performance for advertisers.


Shamila Janakiraman is a contributing editor for TMCnet. To read more of Shamila’s articles, please visit her columnist page.

Edited by Jaclyn Allard


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