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May 18, 2009

Ifbyphone Intros Cloud Telephony Services Providing Advanced Services to SMBs

By Jessica Kostek, TMCnet Channel Editor

Ifbyphone has announced today that it will now offer cloud telephony services due to a partnership with Network Communications of Longview, Texas providing advanced telephone automation applications to their business customers. 

The company, a few weeks ago, launched a program targeted at telcos interested in providing revenue-generating, SMB-tested telephone automation services to their customers. According to company officials, that new partnership will seal the deal and validate the innovative carrier alliance program, representing a new sales channel for Ifbyphone (News - Alert).
Network Communications is connected to Ifbyphone through Session Initiation Protocol (SIP) trunking, and is utilizing that “cloud connection” to provide Ifbyphone services to its customers.
“We are thrilled to have Network Communications as a partner,” said Irv Shapiro (News - Alert), Ifbyphone CEO and founder.  “They have an excellent understanding of their SMB customers’ needs and quickly recognized that our services would meet them.  Network Communications is the kind of forward-thinking and customer-oriented carrier that we believe all SMB customers should select for their telephony needs.”
Through the program, all carriers - including CLECs, ILECs, hosted PBX companies, and cable multi-system operators (MSOs) - can now connect to Ifbyphone and expand their service offerings to include features like full-function IVR, Call Tracking and “Find Me” Call Forwarding, in addition to complete applications such as Voice Broadcasting, Store Locator, and Lead Distributor, company officials said.
“We took the pulse of our customers and looked across the marketplace for solutions that would allow us to grow revenue and satisfy our customers,” said Gary Honeycutt, Director of Network Operations at Network Communications.  
Honeycutt continued by saying “Ifbyphone offers a tremendous set of telephone automation services that are easy for SMB customers to deploy and use, and they offered us a flexible pricing model that was very attractive.”
Ifbyphone’s launch of SIP trunking is vital to this new sales model which allows carriers to connect to Ifbyphone and route certain calls to “smart ports” on the Ifbyphone platform, yet still retain origination and termination. 
“We have already begun selling the new services to our SMB customers under our brand, and our customers are delighted,” added Honeycutt.
According to Shapiro, Ifbyphone is actively discussing additional carrier partnerships.

Jessica Kostek is a channel editor for TMCnet, covering VoIP, CRM, call center and wireless technologies. To read more of Jessica’s articles, please visit her columnist page.

Edited by Jessica Kostek

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