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September 04, 2009

Jafza, FVC Implement Google Apps for Dubai-based Group

By David Sims, TMCnet Contributing Editor

Jafza officials have reportedly announced that with the help of FVC, a distributor in the Middle East and North Africa for Google (News - Alert) Enterprise solutions, Jafza has implemented Google Apps, including the e-mail product.

The Jebel Ali Free Zone is a flagship operation of Economic Zones World, a developer and operator of economic zones, technology, logistics and industrial parks under the Dubai World Group. The move is to provide a "standard and compatible communication channel between Jafza and its customers," company officials said.

Using Google's cloud computing capabilities, the product could be "implemented immediately, accommodating hundreds of new users without major IT infrastructure changes," Jafza officials said. 
According to Saji Mathew, senior vice president and chief information officer for corporate information technology at EZW, "a challenge for our business was the use of personal e-mail IDs by some customer employees for official communication."

Company officials saw the need for the change, as the company "sends out official announcements and transactional messages to its customers regularly... to audiences ranging from small businesses to large enterprises," and needed "a messaging system that was easy to use and compatible with customers of any kind," Mathew said in a statement.

Mathew said that if an individual were to leave their company, "Jafza would find it difficult to continue its communication channel with the same company until a new contact e-mail ID is provided and updated in our systems. Moreover, history of past e-mail communications would be lost at the customer end which becomes concerning to us and the customer."

In August TMCnet reported that The Jebel Ali Free Zone showcased its latest energy saving warehouses and sustainable logistics developments at the Warehouse Management Excellence Forum 2009. Jafza supported and participated in the event as a bronze sponsor.

"Businesses in the UAE need to start adopting more green building initiatives in their logistics infrastructure and developments," said Shehab Mesmar, senior vice president of commercial sales, Jafza UAE region, in a statement.

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David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Amy Tierney

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