Parks Associates: 45% of US Broadband Households Subscribe to Three or More OTT Video Services, Up From 27% in 2019
DALLAS, Nov. 24, 2020 /PRNewswire/ -- Parks Associates will host the third annual Future of Video: OTT, Pay TV, and Digital Media as a virtual conference on December 14-16, featuring insights from Amazon, Verizon, ESPN, Cox, Cinedigm, Roku, Fandango, and more, on changes in video distribution, trends in video aggregation, and the growth in consumer video consumption following COVID-19 pandemic restrictions.
"Nearly one-half of US broadband households subscribe to at least three OTT services," said Elizabeth Parks, President, Parks Associates. "The Big 3 of Netflix, Amazon, and Hulu have dominated this market, but the influx of many new content and service options is driving more spending and sampling among households. At Future of Video, we welcome industry players to explore adoption, consumer attitudes, and sustainable business models for OTT services."
Event sponsors include Comcast Technology Solutions, ContentWise, Verizon Media, You.i TV, Amdocs Media, Penthera, and Verimatrix.
Visionary Speakers
Andrea Clarke-Hall, VP, Business Development, Tubi Jean Ellen Cowgill, GM, QuickTake and Global Head of Strategy and Business Development, Bloomberg Digital, Bloomberg Media Darren Lepke, Head, Video Product Management, Verizon Media Sandeep Gupta, VP, Amazon Fire TV, Amazon
Damian Pelliccione, Co-Founder & CEO, Revry Renata Paulino Policicio, VP, Research and Insights, ESPN
Interactive Panel Speakers
Lisa Aussieker, VP Marketing and Communications, MediaKind Marc Beckwitt, EVP Business Affairs & Development, Pure Flix Gabriel Berger, CEO, ThinkAnalytics Lu Bolden, Chief Revenue Officer, Verimatrix Renato Bonomini, VP Global PreSales, ContentWise Christopher Dean, VP & GM, Media & Entertainment, Salesforce Industries Megan Dover, Executive Director, Video and Entertainment Product Management and Development, Cox Communications Alex Drosin, Head, Worldwide Business Development, Deltatre Henry Embleton, Head of Ad Products & Revenue, Crunchyroll Gideon Gilboa, EVP Product, Marketing, and Solutions, Kaltura Rob Gelick, EVP and GM, Streaming Services & Chief Product Officer, ViacomCBS Digital Ben Grad, Head, Content Strategy & Acquisition, fuboTV Dan Hurwitz, Chief Revenue Officer, Penthera Virginia Juliano, CEO & Founder, CobbleCord Simon Leadlay, Head of Product Management, You.i TV Bob Leighton, SVP, Liberty Global Sandra Lopez, VP & GM, Intel Sports Stefanie Meyers, SVP Distribution, Starz Alain Nochimowski, Executive VP Innovation, Viaccess-Orca Mike O'Donnell, Chief Revenue Officer, VIZIO Erick Opeka, President, Digital Networks, Cinedigm Marty Roberts, CEO & Co-Founder, Wicket Labs David Sanderson, CEO, Reelgood Jason Schaeffer, SVP Growth, Crackle Plus Kirstin Seitz, Head, Marketing Strategy and Operations, Philo Blake Stuchin, VP, Digital Media Business Development, NFL Jen Taylor, VP Digital Audience Development, A&E Networks Chris Thun, VP, Product, TiVo Stefan Van Engen, SVP, Content Programming and Partnerships, XUMO Jennifer Vaux, Director, Programming Acquisition, The Roku Channel, Roku Inc. Claire Weingarten, Director, Strategic Partnerships, Newsy, The E.W. Scripps Company Mark Young, SVP, Global Strategy, Business and Corporate Development, Fandango
The event will feature Parks Associates' latest consumer and industry research:
- 61% of US broadband households subscribe to at least two OTT services, up from 48% in 2019.
- 45% subscribe to at least three, up from 27% in 2019.
- 61% of US broadband households subscribe to Netflix; 47% subscribe to Amazon Prime Video; 36% subscribe to Hulu; 31% subscribe to Disney+.
For information on registration or press passes, contact Rosey Ulpino, [email protected], 972.996.0233.
About Future of Video Future of Video examines consumer research and key industry topics impacting digital entertainment, OTT video, and online streaming services, with new consumer research and insights on the changing video and digital media markets. www.futureofvideo.us
Contact: Rosimely Ulpino Parks Associates 972.996.0233 [email protected]
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SOURCE Parks Associates
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