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HERE offers privacy tools for enterprises to anonymize personal data and manage user consent globallyTechnology currently used to deliver GDPR-compliant data services to connected vehicles CES 2021 – HERE Technologies, the leading location data and technology platform, today introduced a set of core digital privacy tools to meet the demand for embedding personal privacy protection, user control and regulatory compliance across the Internet of Things. HERE Consent Manager and HERE Anonymizer allow enterprises to create and deliver personalized data services to users around the world with confidence. “Data subject consent and data anonymization are becoming mandatory business capabilities across industries. Currently, they are also prerequisite technologies for connected and automated driving development, telecommunications applications and increasingly all consumer experiences,” said Jonathan Abon, VP Product Management of Platform at HERE Technologies. “We look forward to applying our extensive expertise working with location data to help businesses develop these mechanisms that achieve privacy protection and data utility.” With GDPR-compliant consent management and advanced anonymization capabilities, the HERE location platform directly supports the access and processing of personal data. The analyzation, visualization and distribution of personal data can then all be achieved within the HERE location platform and HERE Marketplace. To find more about how enterprises can utilize HERE location platform and privacy tools, visit https://www.here.com/platform. Media Contact Jordan Stark 1 312 316 4537 [email protected] About HERE Technologies HERE, a location data and technology platform, moves people, businesses and cities forward by harnessing the power of location. By leveraging our open platform, we empower our customers to achieve better outcomes - from helping a city manage its infrastructure or a business optimize its assets to guiding drivers to their destination safely. To learn more about HERE, please visit www.here.com and http://360.here.com. |