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Simpli.fi Acquires Leading Agency ERP Developer, Advantage SoftwareFT. WORTH, Texas, Jan. 19, 2021 /PRNewswire/ -- Today, Simpli.fi, a leading programmatic platform for CTV, addressable and mobile advertising, announced that it has acquired The Advantage Software Company, LLC. The acquisition creates a groundbreaking combination of best-in-class features and services available to the advertising industry with improved workflow across all media types, from planning and buying, tracking, accounting and reconciliation. The combined company will serve over 1,000 advertising agencies and media buying organizations with nearly 400 employees. The acquisition of Advantage accelerates Simpli.fi's vision of delivering integrated omni-channel workflow that helps advertising agencies and other media buying organizations perform both more effectively and efficiently. As a leading omni-channel demand side platform, Simpli.fi has long helped agencies buy programmatic media in the most effective way. Similarly, Advantage has a 40-year history of helping agencies and brands optimize operations with their robust and feature-rich project management, media management and accounting software suite. The integration of the companies' solutions will alleviate many pain points and increase efficiency and profitability for their joint clients by:
"This acquisition demonstrates our joint commitment to helping agencies with centralized solutions for managing all media types, and especially highlights our focus on providing innovative tools for managing broadcast and digital media," said Ellen Coulter, President of The Advantage Software Company. "It also furthers our efforts to provide a robust, all-in-one solution for total agency management, in all areas of operations, with a focus on the future." To learn more about what this acquisition can do for your agency or media buying organization, please email [email protected]. For more information about Simpli.fi's platform and capabilities, please visit https://simpli.fi/. For more information about Advantage Software and capabilities, please visit http://gotoadvantage.com About Simpli.fi About The Advantage Software Company, LLC Media Contact: View original content to download multimedia:http://www.prnewswire.com/news-releases/simplifi-acquires-leading-agency-erp-developer-advantage-software-301209780.html SOURCE Simpli.fi |