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Webinar: Digital Marketer's Dilemma: Find the Right Way to Balance Compliance and Tracking by System Soft TechnologiesTAMPA, Fla., April 13, 2021 (GLOBE NEWSWIRE) -- System Soft Technologies (SSTech), a leader in enterprise IT services, solutions and products, today announced the company is hosting a webinar at 2 p.m. ET on Thursday, April 22, 2021. The webinar—“Digital Marketer’s Dilemma: Find the Right Way to Balance Compliance and Tracking”—showcases three primary ways organizations can overcome the digital marketing challenges created with the growing list of browsers eliminating third-party cookies as tracking technology. The webinar panel will explain the criteria to assess solutions to make the right choice and improve the ROI of digital marketing, which is privacy safe and targeting the right customers. "As Google stops supporting third-party cookies in Chrome by 2022, it will be even more difficult for digital marketers to launch and complete targeted digital marketing initiatives,” said Stephen Moritz, Chief Digital Officer at System Soft Technologies and webinar presenter. “Many organizations will struggle to connect with prospects and customers, as this trend will challenge them to target specific audiences and respect their privacy. Yet, the impending challenges of customer consent, changes in advertising technology, inhibited tracking ability and increasing user privacy regulations can be solved. Solutions can include data marketing firms, customer data platforms and customer identity graphs. Each solution, though, has unique attributes and must be selected and implemented with alignment to each organization and their digital marketing strategy.” Join Moritz and SSTech Senior Director of UX/UI Imran Riaz, along with Prophet Consulting Managing Partner Darrell Ross, to learn about solutions and the criteria needed to assess how?to choose the right solution to enhance the ROI of digital marketing, protect user privacy and target the right customers. The panel will also offer a workshop for webinar participants to:
For more details and to join the webinar, please register here. What: Digital Marketer’s Dilemma: Find the Right Way to Balance Compliance and Tracking About System Soft Technologies Media Contact Andrea Thomas System Soft Technologies [email protected] +1 727 723 0801 x337 |