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Sana Expands Affordable Health Insurance Offerings for Small Businesses to Wisconsin
[August 18, 2022]

Sana Expands Affordable Health Insurance Offerings for Small Businesses to Wisconsin


Sana, a health care company providing health benefits to small businesses at affordable prices, today announced its expansion into Wisconsin.

Founded in 2017, Sana closed a $60 million Series B funding round in June co-led by Trust Ventures and Gigafund.

Sana's availability in Wisconsin means that small businesses can now get health plans that are purpose-built to meet their specific needs. Sana's plans will address a particular need for mental health care in Wisconsin, which has low availability of mental-health providers, according to The United Health Foundation's 2021 report. Sana's inclusion of $0 virtual appointments with mental-health providers in most plans will help Wisconsin residents facing such issues.

"Sana already has entered Indiana and Virginia this year and plans to keep expanding in 2022," said Sana co-founder and CEO Will Young. "We're on a mission to make quality health care understandable, accessible and affordable to as many Americans as possible. Wisconsin has more than a million small business employees, and we're excited to offer them a better alternative to the same restrictive networks and sky-high negotiated rates' that have dominated the market for decades."



The large, legacy insurers in Wisconsin may serve as an adequate option for enterprises with thousands of employees, but they've failed to provide smaller businesses with the support their modest or nonexistent human resources teams require. Additionally, those employers have not been given access to value-based health care models proven to make employees healthier at lower costs.

Only payroll surpasses health benefits as companies' largest expense category, and small businesses pay anywhere from 8% to 18% more than a large company for an identical health insurance policy, according to a 2018 National Conference of State Legislatures report. Worse, 40% of small businesses reported that they'd increased the prices of goods and services due to rising health care costs, according to a 2021 survey by Small Business for America's Future.


For Sana, 35% of its new customers are small businesses previously unable to provide health care to employees, largely due to high costs. Launching in Wisconsin adds more than a million employees who can benefit from Sana's health plans.

"Sana has been incredible for our business," said Jason Martin, the owner of Roost Austin, a vacation rental company. "Everything from the value of the plans, to the ease of use, to the customer support has been amazing."

Those looking for small business health insurance in Wisconsin can utilize Sana to save money and attract and retain top talent in a competitive labor market. Sana's customers save up to 20% compared to legacy insurers, and most receive flat-rate renewals.

Starting today, Wisconsin-based companies can offer their employees health benefits packages with full medical, dental, vision and more without network restrictions or hidden fees. Sana is known for affordable employer health plans, $0 virtual doctors' appointments, low co-pays and 95% customer-service satisfaction. In addition to primary care, Sana gives employees access to virtual care with providers specializing in pediatrics, maternity and mental health.

About Sana

Sana provides small businesses with dependable health plans at prices they can afford. Through value-based care, the Sana Care ecosystem of world-class providers, direct primary care, and more, Sana is reducing the cost of high-quality care. Sana makes it easy for employers to administer benefits and offers members simplified health plans and top-notch customer service. For more information, visit www.sanabenefits.com.


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