TMCnet News
FABFITFUN, Inc. Secures Patent that Enables Parcel Services to Serve Demographically Targeted AdsFabFitFun, the leading lifestyle membership for women, announced today that it has secured U.S. patent 11468473 that describes technology and functionality needed for courier services to deploy targeted digital ads, opening up an entirely new advertising ecosystem to reach consumers. This functionality includes building rich recipient demographics and serving appropriately targeted ads that could be deployed via package tracking pages, package status email updates, mobile apps, and other related digital and physical venues. "At a time when most companies are searching for new and cost-effective means of customer targeting and acquisition, this technology could eable courier platforms to serve as richly and precisely targeted ad-serving vehicles," said Julian Van Erlach, SVP of Supply Chain, FabFitFun, and principal inventor. "This functionality will allow any courier service to leverage the valuable data they have from consumer shopping habits to serve meaningful and targeted ads." The intellectual property covered in the patent can enable licensee parcel carriers to leverage aspects of their current recipient data, including external metadata. This data could then be used to develop the databases and software needed to connect potential advertisers and their ad recipient attributes with the recipient attributes that carriers have developed through touchpoints such as tracking page visits, and email package status updates. "The digital ad market is largely served by only a few key players and that has left advertisers with limited control when it comes to how they target potential customers," Van Erlach said. "By leveraging our patent, carriers can open up an alternative and potentially very effective ad-serving market and vehicle." About FabFitFun: Founded in 2010 by Co-CEOs Daniel and Michael Broukhim and Editor-in-Chief Katie Echevarria Rosen Kitchens, FabFitFun is a lifestyle membership and shopping experience whose mission is to deliver happiness and wellbeing to everyone, everywhere. Its flagship product, the FabFitFun Box, delivers a curated collection of full-size products across beauty, fashion, fitness, wellness, home, and tech - each season. In addition to the Box, FabFitFun members receive access to year-round perks including the FabFitFun online Community, members-only shopping experiences, exclusive digital content, and more. Join FabFitFun by visiting fabfitfun.com.
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