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Application security market 2022-2026; A descriptive analysis of the five forces model, market dynamics, and segmentation - Technavio
[January 30, 2023]

Application security market 2022-2026; A descriptive analysis of the five forces model, market dynamics, and segmentation - Technavio


NEW YORK, Jan. 30, 2023 /PRNewswire/ -- According to Technavio, the global application security market size is estimated to grow by USD 16.68 billion from 2021 to 2026. The market is estimated to grow at a CAGR of 25.55% during the forecast period. North America held the largest share of the global market in 2022, and the market in the region is estimated to witness an incremental growth of 46%. Gain deeper insights into the market study. Buy the report!

Application security market - Five Forces
The global cloud data warehouse market is fragmented, and the five forces analysis covers– 

  • Bargaining Power of Buyers 
  • The threat of New Entrants
  • Threat of Rivalry
  • Bargaining Power of Suppliers
  • Threat of Substitutes
  • Interpretation of porter's five models helps to strategize the business. For highlights – Download Sample Report

Application security market – Customer Landscape 

The report includes the market's adoption lifecycle, from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Application Security Market - Segmentation Assessment

Segment Overview
Technavio has segmented the market based on end-user (web application security and mobile application security) and geography (North America, Europe, APAC, Middle East and Africa, and South America). 

  • The market growth in the web application security segment will be significant during the forecast period. Many enterprises are using web applications to carry out their businesses and to connect with their customers in real time. As these applications are available to customers 24/7, it is easy for hackers to hack the confidential data of users. Hence, enterprises opt for web application security solutions, which, in turn, is driving the segment's growth.

Geography Overview
By geography, the global application security market is segmented into North America, Europe, APAC, Middle East and Africa, and South America. The report provides actionable insights and estimates the contribution of all regions to the growth of the global application security market.

  • North America will account for 46% of the market growth during the forecast period. The regional market is driven by factors such as the proliferation of mobile devices, the rise in cloud-based networking, and the presence of major key players such as IBM, Cisco, Veracode, Contrast Security, Synopsis, and WhiteHat Security.

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Application security marketMarket Dynamics

Key factor driving market growth

  • The market is driven by the growing number of data leaks.
  • Globally, the number of cybercrimes is growing at an alarming rate.
  • For instance, the number of data breaches jumped to 68% in 2021 compared to the previous year.
  • In March and April 2020, hackers leaked the login credentials of staff at the World Health Organization (WHO).
  • Similarly, in April 2020, about 500,000 passwords of Zoom users, a virtual meeting app, were stolen and were made available for sale in the black market.
  • The increasing incidences of cyber attacks is compelling enterprises to invest in security solutions to safeguard critical areas of concern, which is driving the growth of the market.

Leading trends influencing the market 

  • The prevalence of shadow IT is identified as the key trend in the market.
  • The adoption of IoT and cloud computing has increased the use of shadow IT tools such as Slack, Google Docs, and Evernote applications. Many enterprises use them as communication and collaboration tools to minimize workloads.
  • The adoption of such tools increases the possibilities of data loss and sensitive data can be easily transmitted to persons outside of the enterprise.
  • By deploying application security solutions, enterprises can block employees from transferring certain types of files containing sensitive information.
  • Application security solutions help enterprises in addressing some of the weaknesses of shadow IT by securing their data, irrespective of the services and applications that the employees choose to use with or without the consent of the enterprise.

Major challenges hindering the market growth

  • Threats from open-source application security solutions are identified as major challenges impeding the growth of the market.
  • Many small-scale enterprises opt for open-source application security solutions as they prefer not to invest in expensive on-premises and cloud-based application security solutions owing to budget constraints.
  • There are several open-source solutions that help enterprises in exposing vulnerabilities such as cross-site scripting, denial of service (DoS) attacks, and SQL injection.
  • They require less capital investment and are very economical for organizations with limited resources and expertise.
  • The increasing adoption of these solutions will reduce the growth potential in the market.

Driver, trend, and challenges are the factors of market dynamics that state about consequences & sustainability of the businesses, find some insights from a sample report!

What are the key data covered in this application security market report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the application security market between 2022 and 2026
  • Precise estimation of the size of the application security market size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the application security market industry across North America, Europe, APAC, Middle East and Africa, and South America
  • A thorough analysis of the market's competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of application security market vendors

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Related Reports:

  • The mobile security software market size is expected to increase by USD 2.75 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 9.68%. The increasing incidence of cyberattacks is notably driving the mobile security software market growth, although factors such as availability of free mobile security software may impede the market growth.
  • The internet security market's growth momentum will accelerate at a CAGR of 10.29% and the market share will increase to USD 23.34 billion from 2021 to 2026. he rapid adoption of the BYOD policy is notably driving the market growth, although factors such as the high cost of deployment may impede the market growth.




Application Security Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 25.55%

Market growth 2022-2026

USD 16.68 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

24.68

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 46%

Key countries

US, Canada, China, UK, Russia, and France

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Broadcom Inc., Capgemini Service SAS, Checkmarx Ltd., Contrast Security Inc., Dynatrace Inc., F5 Networks Inc., Fasoo, Fortinet Inc., Hewlett Packard Enterprise Co., ImmuniWeb SA, International Business Machines Corp., Invicti Security Ltd., NTT Corp., PRADEO Security Systems SAS, Qualys Inc., Rapid7 Inc., Singapore Telecommunications Ltd., Sitelock LLC, Synopsys Inc., and Trend Micro Inc.

Market dynamics

Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.


Table of contents:

1 Executive Summary

  • 1.1 Market overview 
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem 
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition 
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis 
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
  • 3.4 Market outlook: Forecast for 2021-2026 
    • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
    • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
    • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
    • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

  • 4.1 Five forces summary 
    • Exhibit 17: Five forces analysis - Comparison between2021 and 2026
  • 4.2 Bargaining power of buyers 
    • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
  • 4.3 Bargaining power of suppliers 
    • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
  • 4.4 Threat of new entrants 
    • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
  • 4.5 Threat of substitutes 
    • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
  • 4.6 Threat of rivalry 
    • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
  • 4.7 Market condition 
    • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by End-user

  • 5.1 Market segments 
    • Exhibit 24: Chart on End-user - Market share 2021-2026 (%)
    • Exhibit 25: Data Table on End-user - Market share 2021-2026 (%)
  • 5.2 Comparison by End-user 
    • Exhibit 26: Chart on Comparison by End-user
    • Exhibit 27: Data Table on Comparison by End-user
  • 5.3 Web application security - Market size and forecast 2021-2026 
    • Exhibit 28: Chart on Web application security - Market size and forecast 2021-2026 ($ million)
    • Exhibit 29: Data Table on Web application security - Market size and forecast 2021-2026 ($ million)
    • Exhibit 30: Chart on Web application security - Year-over-year growth 2021-2026 (%)
    • Exhibit 31: Data Table on Web application security - Year-over-year growth 2021-2026 (%)
  • 5.4 Mobile application security - Market size and forecast 2021-2026 
    • Exhibit 32: Chart on Mobile application security - Market size and forecast 2021-2026 ($ million)
    • Exhibit 33: Data Table on Mobile application security - Market size and forecast 2021-2026 ($ million)
    • Exhibit 34: Chart on Mobile application security - Year-over-year growth 2021-2026 (%)
    • Exhibit 35: Data Table on Mobile application security - Year-over-year growth 2021-2026 (%)
  • 5.5 Market opportunity by End-user 
    • Exhibit 36: Market opportunity by End-user ($ million)

6 Customer Landscape

  • 6.1 Customer landscape overview 
    • Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

  • 7.1 Geographic segmentation 
    • Exhibit 38: Chart on Market share by geography 2021-2026 (%)
    • Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
  • 7.2 Geographic comparison 
    • Exhibit 40: Chart on Geographic comparison
    • Exhibit 41: Data Table on Geographic comparison
  • 7.3 North America - Market size and forecast 2021-2026
    • Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million)
    • Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million)
    • Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%)
    • Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%)
  • 7.4 Europe - Market size and forecast 2021-2026
    • Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ million)
    • Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
    • Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
    • Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)
  • 7.5 APAC - Market size and forecast 2021-2026 
    • Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
    • Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
    • Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
    • Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)
  • 7.6 Middle East and Africa - Market size and forecast 2021-2026 
    • Exhibit 54: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
    • Exhibit 55: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
    • Exhibit 56: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • Exhibit 57: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
  • 7.7 South America - Market size and forecast 2021-2026
    • Exhibit 58: Chart on South America - Market size and forecast 2021-2026 ($ million)
    • Exhibit 59: Data Table on South America - Market size and forecast 2021-2026 ($ million)
    • Exhibit 60: Chart on South America - Year-over-year growth 2021-2026 (%)
    • Exhibit 61: Data Table on South America - Year-over-year growth 2021-2026 (%)
  • 7.8 US - Market size and forecast 2021-2026
    • Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
    • Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
    • Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
    • Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)
  • 7.9 UK - Market size and forecast 2021-2026
    • Exhibit 66: Chart on UK - Market size and forecast 2021-2026 ($ million)
    • Exhibit 67: Data Table on UK - Market size and forecast 2021-2026 ($ million)
    • Exhibit 68: Chart on UK - Year-over-year growth 2021-2026 (%)
    • Exhibit 69: Data Table on UK - Year-over-year growth 2021-2026 (%)
  • 7.10 China - Market size and forecast 2021-2026
    • Exhibit 70: Chart on China - Market size and forecast 2021-2026 ($ million)
    • Exhibit 71: Data Table on China - Market size and forecast 2021-2026 ($ million)
    • Exhibit 72: Chart on China - Year-over-year growth 2021-2026 (%)
    • Exhibit 73: Data Table on China - Year-over-year growth 2021-2026 (%)
  • 7.11 Russia - Market size and forecast 2021-2026
    • Exhibit 74: Chart on Russia - Market size and forecast 2021-2026 ($ million)
    • Exhibit 75: Data Table on Russia - Market size and forecast 2021-2026 ($ million)
    • Exhibit 76: Chart on Russia - Year-over-year growth 2021-2026 (%)
    • Exhibit 77: Data Table on Russia - Year-over-year growth 2021-2026 (%)
  • 7.12 Canada - Market size and forecast 2021-2026
    • Exhibit 78: Chart on Canada - Market size and forecast 2021-2026 ($ million)
    • Exhibit 79: Data Table on Canada - Market size and forecast 2021-2026 ($ million)
    • Exhibit 80: Chart on Canada - Year-over-year growth 2021-2026 (%)
    • Exhibit 81: Data Table on Canada - Year-over-year growth 2021-2026 (%)
  • 7.13 France - Market size and forecast 2021-2026
    • Exhibit 82: Chart on France - Market size and forecast 2021-2026 ($ million)
    • Exhibit 83: Data Table on France - Market size and forecast 2021-2026 ($ million)
    • Exhibit 84: Chart on France - Year-over-year growth 2021-2026 (%)
    • Exhibit 85: Data Table on France - Year-over-year growth 2021-2026 (%)
  • 7.14 Market opportunity by geography 
    • Exhibit 86: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

  • 8.1 Market drivers
  • 8.2 Market challenges
  • 8.3 Impact of drivers and challenges 
    • Exhibit 87: Impact of drivers and challenges in 2021 and 2026
  • 8.4 Market trends

9 Vendor Landscape

  • 9.1 Overview
  • 9.2 Vendor landscape 
    • Exhibit 88: Overview on Criticality of inputs and Factors of differentiation
  • 9.3 Landscape disruption 
    • Exhibit 89: Overview on factors of disruption
  • 9.4 Industry risks 
    • Exhibit 90: Impact of key risks on business

10 Vendor Analysis

  • 10.1 Vendors covered 
    • Exhibit 91: Vendors covered
  • 10.2 Market positioning of vendors 
    • Exhibit 92: Matrix on vendor position and classification
  • 10.3 Broadcom Inc. 
    • Exhibit 93: Broadcom Inc. - Overview
    • Exhibit 94: Broadcom Inc. - Business segments
    • Exhibit 95: Broadcom Inc. - Key news
    • Exhibit 96: Broadcom Inc. - Key offerings
    • Exhibit 97: Broadcom Inc. - Segment focus
  • 10.4 Capgemini Service SAS 
    • Exhibit 98: Capgemini Service SAS - Overview
    • Exhibit 99: Capgemini Service SAS - Business segments
    • Exhibit 100: Capgemini Service SAS - Key news
    • Exhibit 101: Capgemini Service SAS - Key offerings
    • Exhibit 102: Capgemini Service SAS - Segment focus
  • 10.5 Checkmarx Ltd. 
    • Exhibit 103: Checkmarx Ltd. - Overview
    • Exhibit 104: Checkmarx Ltd. - Product / Service
    • Exhibit 105: Checkmarx Ltd. - Key news
    • Exhibit 106: Checkmarx Ltd. - Key offerings
  • 10.6 Contrast Security Inc. 
    • Exhibit 107: Contrast Security Inc. - Overview
    • Exhibit 108: Contrast Security Inc. - Product / Service
    • Exhibit 109: Contrast Security Inc. - Key offerings
  • 10.7 Dynatrace Inc. 
    • Exhibit 110: Dynatrace Inc. - Overview
    • Exhibit 111: Dynatrace Inc. - Product / Service
    • Exhibit 112: Dynatrace Inc. - Key news
    • Exhibit 113: Dynatrace Inc. - Key offerings
  • 10.8 F5 Networks Inc. 
    • Exhibit 114: F5 Networks Inc. - Overview
    • Exhibit 115: F5 Networks Inc. - Business segments
    • Exhibit 116: F5 Networks Inc. - Key news
    • Exhibit 117: F5 Networks Inc. - Key offerings
    • Exhibit 118: F5 Networks Inc. - Segment focus
  • 10.9 Fasoo 
    • Exhibit 119: Fasoo - Overview
    • Exhibit 120: Fasoo - Product / Service
    • Exhibit 121: Fasoo - Key offerings
  • 10.10 Fortinet Inc. 
    • Exhibit 122: Fortinet Inc. - Overview
    • Exhibit 123: Fortinet Inc. - Product / Service
    • Exhibit 124: Fortinet Inc. - Key offerings
  • 10.11 Hewlett Packard Enterprise Co. 
    • Exhibit 125: Hewlett Packard Enterprise Co. - Overview
    • Exhibit 126: Hewlett Packard Enterprise Co. - Business segments
    • Exhibit 127: Hewlett Packard Enterprise Co. - Key news
    • Exhibit 128: Hewlett Packard Enterprise Co. - Key offerings
    • Exhibit 129: Hewlett Packard Enterprise Co. - Segment focus
  • 10.12 ImmuniWeb SA 
    • Exhibit 130: ImmuniWeb SA - Overview
    • Exhibit 131: ImmuniWeb SA - Product / Service
    • Exhibit 132: ImmuniWeb SA - Key offerings

11 Appendix

  • 11.1 Scope of the report
  • 11.2 Inclusions and exclusions checklist 
    • Exhibit 133: Inclusions checklist
    • Exhibit 134: Exclusions checklist
  • 11.3 Currency conversion rates for US$ 
    • Exhibit 135: Currency conversion rates for US$
  • 11.4 Research methodology 
    • Exhibit 136: Research methodology
    • Exhibit 137: Validation techniques employed for market sizing
    • Exhibit 138: Information sources
  • 11.5 List of abbreviations 
    • Exhibit 139: List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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