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AnyRoad Customers Experience Deepening Relationships as In Person Experiences ReturnNew Platform Enhancements and Extended Effort in EMEA Accelerate Customer Growth Demonstrating ROI of Experiential Marketing Takes off in 2023 SAN FRANCISCO, Feb. 1, 2023 /PRNewswire/ -- AnyRoad, the leading platform for data-driven experiential marketing, today announced a strong finish to 2022 fueled by ongoing expansion in the European market, platform enhancements that help customers streamline and scale their experiential programs with a flexible, configurable platform and new brands signed, including Westfield, Preservation Distillery and Heaven's Door. The company's momentum was on the heels of AnyRoad's debut as a High Performer on the G2 Winter 2023 Grid Report. AnyRoad Customers Experience Deepening Relationships as In Person Experiences Return As 2023 begins, the emergence of in-person events on the small and large scale is even more pronounced; movie industry award shows, music festivals and industry conferences are all scheduled to return. Over 122 brands alone are expected at Sundance this month. The opportunity for brands to use this re-emergence to scale their engagement and build deeper, more personalized relationships with consumers will require a solution that can track interactions and demonstrate the ROI of experiential marketing efforts. "After over two years of hesitancy to venture out, globally people are returning to/yearning for in-real life events but with the expectation that the experience be special, tailored to their likes and desires," said Jonathan Yaffe, Co-Founder and CEO of AnyRoad. "While our North American brand customers grow and continue to count on AnyRoad to scale and engage with consumers on their behalf, we were pleasantly surprised by the demand and new brands signed in Europe, an effort we will continue to invest in. These milestones along with industry accolades resulted in a banner 2022 for AnyRoad." From some of the largest brands in the tourism, alcohol and beverage industries already on the books, AnyRoad Tour and Tastings solution continued to see success in signing Preservation Distillery out of Kentucky and Heaven's Door Whiskey of Bob Dylan fame. Some of the new customers signed in 2022 will take advantage of the full breadth of the AnyRoad platform (including tours, ticketing, events, and activations). Of those added include Edrington out of Scotland and Westfield in North America. European expansion in 2022 was a focus for the business, which included the addition of headcount to assist in marketing and sales as well as customer success. Currently, 12% of AnyRoad's overall customer base is in EMEA, including Diageo, Absolut, and Campari. The team is continuing to double down on hiring in 2023 and grow offices in Greece where their main customer success hub is based. Throughout 2022 AnyRoad rolled out innovation that allows brands to more easily and quickly connect with consumers while also measuring success:
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