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SOUR PATCH KIDS® Puts Sweet Twist on Valentine's Day with New Sour Hearts Black Raspberry Candy and Exclusive Dinner ExperienceLoveable brand creates the Sour Hearts Social Club, a special dinner experience bookable on OpenTable, for singles who want to enjoy the perks of Valentine's Day without the romance EAST HANOVER, N.J., Feb. 1, 2023 /PRNewswire/ -- SOUR PATCH KIDS is celebrating sweethearts and sour singles this Valentine's season with the launch of its new SOUR PATCH KIDS Sour Hearts candy. The popular and unique Black Raspberry flavor, now in a new black heart shape, is sure to bring some edge to the traditional Valentine's Day candy aisle. To add to the fun, SOUR PATCH KIDS is also announcing the launch of the Sour Hearts Social Club for Sour Hearts who want to enjoy the sweet side of Valentine's Day...without the romance. "Valentine's Day can be a sour subject for some, which is why we wanted to offer a SOUR PATCH KIDS treat for all our fans to enjoy," said Lauryn McDonough, Senior Marketing Director, Candy, Seasonals, and Chocolate at Mondelez International. "SOUR PATCH KIDS Sour Hearts candy plays on the mischievous side of Valentines, while still delivering the sour-then-sweet treat SOUR PATCH KIDS fans have come to know and love, regardless of relationship status." The Sour Hearts Social Club Attendees will enjoy culinary delights and mocktails featuring the new SOUR PATCH KIDS Sour Hearts candy and will get to socialize with like-minded (and like-hearted) guests and enjoy games, music and more – without the traditional Valentine's Day prerequisites of flowers and heart-themed décor. Reservations are limited, so to reserve a spot:*
"We're always looking for creative ways for our fans to connect with the SOUR PATCH KIDS brand," said McDonough. "We created Sour Hearts Social Club as a cheeky way to bring our fans together to try the new Sour Hearts candy and enjoy all the fun perks of Valentine's Day with friends." Black Raspberry SOUR PATCH KIDS Sour Hearts candy is available now for a limited time only at all major national retailers in two sizes, 3.4 oz Gifting Heart $3.00 SRP and 3.08oz Theater box $1.25 SRP. For more information about SOUR PATCH KIDS, please visit https://sourpatchkids.com/ *No Purchase Necessary for the Sour Patch Kids OpenTable experience. Open to legal residents of the 50 U.S./D.C 21 years old or older. Program ends 11:59 pm ET on 2/5/23 or when all dining opportunities are claimed, whichever occurs first. Attendees will be required to sign a publicity waiver as event may be filmed/photographed. Transportation is not included. See complete (Terms and Conditions) for all details. Void where prohibited. **No Purchase Necessary to enter to win Sour Patch Kids Sour Hearts Social Club kits. Open to legal residents of the 50 U.S. (D.C.) & Puerto Rico, 18 years or older. Enter by 2/5/23 at 11:59 pm ET. See (Official Rules) for odds and all details. Limit: 1 Entry. Void where prohibited. About Mondelez International View original content to download multimedia:https://www.prnewswire.com/news-releases/sour-patch-kids-puts-sweet-twist-on-valentines-day-with-new-sour-hearts-black-raspberry-candy-and-exclusive-dinner-experience-301735768.html SOURCE Mondelez International, Inc. |