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Pixalate Enhances Ad Fraud Detection Platform To Flag Fraudulent Behavior Within iCloud Private Relay Traffic, 21% of US Safari Traffic Impacted in Q4 2022New Dashboard Offers In-Depth Insight into iCloud Private Relay Traffic, Enabling Better Understanding of Invalid Traffic and Targeting Challenges related to iCPR LONDON, Feb. 1, 2023 /PRNewswire/ -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released new iCloud Private Relay (iCPR) IVT detection features in the Pixalate Analytics dashboard to help clients measure their exposure to iCPR traffic. Pixalate found 21% of US mobile and desktop Safari traffic in Q4 2022 was associated with iCloud Private Relay traffic. The new IVT type covers potentially fraudulent behavior within iCPR traffic including:
The benefits of these new features are:
If you have further questions about our new product, about iCloud Private Relay in general, or our Supply Chain analysis capabilities, please reach out to us using this contact form. About Pixalate Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate's marketing compliance solutions encompass the industry's first COPPA Compliance Technology, designed to identify likely child-directed apps and potential compliance risks. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com Disclaimer The content of this press release reflects Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. It is neither asserting nor assigning culpability with our research and insights. It is Pixalate's belief that our readers may be interested in learning more about apparent ad fraud related to iCloud Private Relay IP Addresses. Pixalate's opinions expressed herein are just that, opinions, which means that they are neither facts nor guarantees. In the context of the apparent ad fraud discussed herein, and per the MRC, "'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes;" and "'Invalid Traffic' is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic." Finally, brands, logos, and trademarks specified in this blog posting and related media are utilized merely for referential purposes, and such brands, logos, and trademarks remain the property of their respective registrants and owners, as applicable. Contact: View original content to download multimedia:https://www.prnewswire.com/news-releases/pixalate-enhances-ad-fraud-detection-platform-to-flag-fraudulent-behavior-within-icloud-private-relay-traffic-21-of-us-safari-traffic-impacted-in-q4-2022-301736252.html SOURCE Pixalate |