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CARS.COM'S NEWEST MODEL: A MODERN BRAND, FRESH AD CAMPAIGN AND ENDLESS 'POSSIBILITIES'For 25th Anniversary, Brand Upgrade Stakes a Claim on Where Car Buying and Selling Is Going Next CHICAGO, June 1, 2023 /PRNewswire/ -- Car-shopping marketplace Cars.com™ (NYSE: CARS) is launching a modern brand identity and advertising campaign encouraging people to explore "Where to next?" For the first time in the company's quarter-century history as a technology leader, it will debut a redesign of its logo, paying homae to the innovation and credibility that has made Cars.com a leading destination for car buyers and sellers while paving the way for its future. New Attributes
Cars.com's Evolution
"As we celebrate our 25th anniversary, our new brand positioning and logo reflect an important inflection point for Cars.com. Weare proud of our heritage as an original dot-com company and search engine for automotive, and have evolved into a comprehensive platform of possibilities for car buyers and sellers" said Jennifer Vianello, Cars.com's chief marketing officer. "Whether you're looking to buy or sell, do it all online or at a physical retailer, Cars.com is built for consumer choice." Modern Consumer and Brand Each of the campaign's three new TV commercials ends with a shopper driving off a dealership lot — intentionally highlighting Cars.com's strong support of the local automotive retail system. "Much of the car buying and selling process has transitioned online, but the vast majority of consumers still prefer to test drive and finalize the purchase with a local dealership — and there's often no one better to handle that final step of the transaction," said Vianello. "Our goal is to meet consumers where they are and provide them — and dealers — the tools to facilitate every aspect of the buying and selling journey up to and including a total online purchasing experience." Cars.com's "Possibilities" campaign featuring its new logo debuts today. Each new TV commercial can be viewed on the company's YouTube page. ¹ Cars.com, Earnings Report, Q1 2023 ABOUT CARS.COM INC. In addition to Cars.com, CARS brands include Dealer Inspire, a technology provider building solutions that future-proof dealerships with more efficient operations and connected digital experiences; FUEL, which gives dealers and OEMs the opportunity to harness the untapped power of digital video by leveraging Cars.com's pure audience of in-market car shoppers, DealerRater, a leading car dealer review and reputation management platform, CreditIQ, automotive fintech technology, and Accu-Trade, a leading provider of vehicle acquisition technology and valuation data. For more information, visit www.cars.com. View original content to download multimedia:https://www.prnewswire.com/news-releases/carscoms-newest-model-a-modern-brand-fresh-ad-campaign-and-endless-possibilities-301839761.html SOURCE Cars.com Inc. |