This week, Nokia (News - Alert) launched its new digital health product portfolio. The introduction of these new products was a long time coming, and now that they’re here, they have the potential to transform the way millions of people live their lives. The updated Health Mate app, along with the newly introduced Nokia Body, a BMI Wi-Fi connected scale and Nokia BPM+, a compact blood pressure monitor with a flexible cuff, are sure to help individuals live healthier lifestyles.
The innovation doesn’t stop there, though. Not only has Nokia demonstrated with this release the potential for digital health products, it’s also shown the great potential virtual reality (VR) holds. As with any new product, this portfolio has an impressive marketing campaign to go along with it. However, what sets this campaign apart from everything else we’ve ever seen is the fact that it incorporates VR technology.
Nokia, in partnership with marketing agency Brandwidth, has created the “Healthier Together” VR ad using its own OZO+ VR camera and software. The advertisement offers immersive VR experiences and features mixed reality pop-up views of the Nokia Health Mate app, along with descriptions of the products. Additionally, Nokia has implemented a first-of-its-kind e-commerce integration in which viewers can click through the pop-ups to the Nokia Health site and purchase the products directly.
As you can see, Nokia doesn’t just want to sell people its new digital health products. After all, there are plenty of other options for people to choose from if they’re just looking to track their steps and keep track of calories. Using VR in this way invites potential customers into the world of Nokia digital health, allowing them to see for themselves how the devices would work in and affect their lives.
“Nokia is launching the broadest range of consumer digital health products on the market and we wanted to show how easy it is to live 'healthier together' with them. VR was the natural choice to immerse the viewer in a real environment with a real family and Brandwidth have been great partners in realizing that vision,” said Rob Le Bras-Brown, CMO of Nokia Technologies. “I'm especially proud of this new campaign because it exemplifies the breadth of innovation at Nokia today - using award winning OZO VR technology to showcase our exciting new health products.”
Between the impressive use of VR here, and the obvious benefits associated with digital health products, Nokia is positioning itself to be a real leader in various industries. Forget next generation communications, Nokia is offering up next generation everything. Only time will tell what innovative new solution the company will bring us next.
Edited by Maurice Nagle