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MediaCom Uses BrightTag to Deliver Real-Time Tag Management

By Mandira Srivastava
TMCnet Contributor

In recent years, the marketing world has become extremely complex and digital marketers rely on tags to exchange rich data about their visitors, so they can improve marketing campaign results. In order to offer fast response to changing market dynamics and get effective returns on the highest ROI,  MediaCom relies on BrightTag, a provider of real-time cloud-based marketing technologies, to help the global automaker implement digital campaigns faster, improve the consumer experience online and achieve deeper levels of customer insights.

After evaluating similar tag (News - Alert) management products, MediaCom selected BrightTag ONE Tag Managementbased on its unique Server-Direct technology and ability to support the collection of data at a very granular level.

BrightTag Server-Direct allows clients to pass data directly from websites to marketing vendors, improving site speed and data quality.

The process of deploying and managing vendor tags can be a headache for any organization. With BrightTag, MediaComcan can see data reports, which previously required a one-week turnaround.

Mike Sands, president and CEO at BrightTag said, “We created BrightTag ONE to offer agencies such as MediaCom an easy-to-use solution that frees them from IT cycles and helps them deliver more impactful campaigns and deeper analytics to the brand advertisers they serve.”

After choosing BrightTag to streamline and centralize the tag management process, MediaCom can deploy new tags on the automaker’s site enables the agency to instantly launch digital campaigns for increased marketing agility. MediaCom can see Improvements in the automaker’s website performance that shaved page-load times by nearly a full second, enhancing the customer experience online.

Priya Goel, senior analyst, Insights and Analytics at MediaCom said, “BrightTag’s flexible, efficient platform enabled us to quickly solve this problem for one of our largest automotive industry clients. Instead of troubleshooting tags, we’re now able to focus on our core job of unlocking valuable customer insights for a key client.”