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Dialsmith offers Slidermetrix, a Software as a Service (SaaS) application for publishers

By Mandira Srivastava
TMCnet Contributor

A Portland, Oregon-based technology company, Dialsmith announced the general availability of Slidermetrix, a Software as a Service (SaaS (News - Alert)) application that eases one’s ability to share online content.  Slidermetrix also offers a fast, cost-effective approach to market test recorded video content for marketing and media researchers.

Slidermetrix’s do-it-yourself service, a fully customizable slider is added below the video window, allowing viewers to continuously rate the content second-by-second as they watch it.

Unlike conventional “Thumbs Up/Thumbs Down” or “ Star” ratings, , where a viewer watches a video and then rates it one time after-the-fact, a viewer watching a Slidermetrix video is actively rating the video throughout.

David Paull, Founder and CEO of Dialsmith commented in a statement “Slidermetrix transforms viewing online video from what has historically been a passive experience to something much more interactive and engaging.”

Using Slidermetrix enables visitors to the stations’ websites were able to watch and continuously rate each of this year’s Super Bowl ads and then see how their ratings measured up to other viewers. It is available on a subscription basis. It creates a unique and interactive experience that increases viewer engagement and drives metrics for increased ad revenues.

Elizabeth Merrick, HSN’s Senior Manager said she is pleased with the engagement metrics driven by Slidermetrix. “Any week we had a Slidermetrix activity, we saw the average time spent on the page increase by a double digits percentage. This was impressive, considering the significant time our Insiders were already spending on the site. At HSN, we are very aware that we offer interactions, not just transactions, so seeing our customers spend more time with us is absolutely delightful. We’ll be continuing to use Slidermetrix with our upcoming HSN Insider programs throughout the year.”