CoreMatrix Credits CRM for Q2 Growth

CoreMatrix Systems, a consulting company in the cloud computing space, reportedly announced a 51 percent increase in revenue in Q2 2009 over the same period last year, crediting "the tripling of customer service and support-related CRM revenue" for fueling growth.

Company officials said they see a shift to cloud-based IT services resulting from the economy and tightening IT budgets, since cloud computing allows companies to hit the ground "without significant hardware or infrastructure investments."

 

In tough economic times "companies are looking for ways to work smarter," said Frank McMahon, co-founder of CoreMatrix (News - Alert) Systems, in a statement.

 

It's a growing field. According to Gartner (News - Alert), the go-to guys for these sorts of numbers, worldwide cloud services revenue is estimated to not only surpass $56.3 billion in 2009, but top $150 billion in 2013.

Simple cost isn't the only advantage, though. The undeniable customer service advantages are causing companies to "focus more heavily on an integrated customer view and new ways to communicate with them through social media," CoreMatrix officials said.

 

According to Steve Grant, managing partner of Customer Research Center, a CoreMatrix partner, said many companies want 360-degree customer view since they realize "the importance of using that data to find new revenue. The support center can be a crucial part of this process."

Late last year TMC's Jyothi Shanbhag reported that CoreMatrix opened its first technical solutions center in Dallas to focus on using the Force.com “Platform as a Service” from Salesforce.com (News - Alert) to create custom business applications to "meet customers’ business needs and help them deal with data integration and data migration issues."

PaaS applications, also referred to as on-demand, Web-based, or software-as-a-service, generally offer a faster, more cost-effective model for application development and delivery. These provide infrastructure needed to run applications over the Internet. 

 

The technlogy "is based on a metering or subscription model so subscribers only pay for what they use; they simply 'tap in' and take what they need without worrying about the complexity behind the scenes," Shanbhag wrote.

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