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LeadMaster Announces Certification for SaaS System

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LeadMaster Announces Certification for SaaS System

October 21, 2009
By David Sims
TMCnet Contributing Editor
LeadMaster, a vendor of cloud computing products for sales lead tracking, lead management and online CRM, has announced a certification program for lead generation and lead providers designed to let users have sales leads flow in real-time into LeadMaster's Web-based, SaaS (News - Alert) system.

They're inviting all lead generation companies to join the Lead Provider Integration Program for free.

To participate in the certification program, a lead provider will register and receive access to the LeadMaster system as well as instructions on integrating and sending leads, company officials say: "The lead provider will test the integration to complete the certification process."
The instructions are described by company officials as "straightforward, and most companies are certified in less than an hour."

Back in July, TMC reported that LeadMaster announced the addition of round-robin lead management software to help clients automate their lead distribution. The LeadMasterCRM application is deployed via Software as a Service "so the new round-robin lead management software is immediately available to all LeadMaster users," according to company officials at the time.

LeadMaster officials say the product can accept data from "every industry. In addition to the demographic fields lead providers have an unlimited number of user-defined fields available through the LeadMaster custom form technology." 
With leads in the LeadMaster system, users get reminders to follow up. This is designed, obviously, to cut down on lost leads. As Andy Brownell, LeadMaster CMO notes, "you can't compete if you're still getting leads in a spreadsheet or via e-mail. You need a process whereby your sales leads drop into your lead management CRM system automatically."

Brownell says this will "turbo-charge" lead generation campaigns and "make it easier for companies of all sizes" to turn prospects into customers: "We've invested 12 years of development work into the LeadMaster lead management."

David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Stefania Viscusi
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