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MobileBits Acquires Aixum
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MobileBits Acquires Aixum

August 21, 2012
By Rahul Arora
TMCnet Contributor

MobileBits Holdings Corp., a provider of enterprise-class social and digital experience solutions announced today that it has completed the acquisition of Aixum Tec, a Swiss provider of mobile marketing and loyalty solutions for the local business marketplace. As the result of the agreement, Aixum employees will now work for MobileBits.

Aixum Tec AG was founded in 2009 in Liechtenstein. In the same year Aixum won with the concept to samy4me the "Business Plan Competition Liechtenstein Rhine Valley" the first prize. As per the terms of the agreement, Aixum employees will now work for MobileBits. Axium’s clients include McDonald's, Spar and Chicoree plus 60 other leading brands who have selected SAMY4ME as their primary mobile marketing strategy.

"This acquisition creates an unprecedented combination of integrated mobile network capabilities, mobile user reach and the most comprehensive suite of mobile marketing solutions available in the market today," said Andrew Marshall (News - Alert), CEO of Aixum. "The combination of MobileBits' broad and scalable PRINGO CONNECT extension platform with SAMY4ME provides a unique offering that enables any merchant to quickly and easily integrate any existing applications like loyalty, gift cards, commerce and many others while maintaining only one mobile strategy."

"Aixum has built an extensive advertising network and unique technology platform tailored for today's smartphones and tablet computing devices. This technology combined with MobileBits robust social mobile capabilities will provide the market with a unique end-to-end platform only before possible with enormous development and IT budgets," said Walter Kostiuk, MobileBits Chairman and CEO. "We look forward to welcoming the talented group of Aixum employees who will certainly complement the existing MobileBits team."

Meanwhile, MobileBits Holdings Corp. announced that Jim Burk and Dan Miller (News - Alert) have joined the company as Chief Financial Officer and Chief Revenue Officer. In addition, MobileBits also welcomed Dr. Glenda Glover and Gregory Goldberg to the Board of Directors.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.

Edited by Rich Steeves

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