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Maximizer Connects with Hubspot for Maximum Inbound Marketing
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Maximizer Connects with Hubspot for Maximum Inbound Marketing

June 25, 2013
By Jayashree Adkoli
TMCnet Contributor

Customer relationship management (CRM) and mobile CRM solutions provider Maximizer Services Inc. has joined hands with the all-in-one marketing software company Hubspot.

Under the terms of this partnership agreement, Maximizer will release a new integration solution, called as Hubspot Connector, which will connect Hubspot’s all-in-one inbound marketing software to Maximizer CRM.

The new Hubspot Connector will help Maximizer customers to augment inbound marketing efforts, which in turn will generate a greater quantity of leads, while sending highly qualified leads into Maximizer CRM software for sales follow-up.

According to Vivek Thomas, president, Maximizer Services Inc., the new integration offered in the Maximizer CRM, the Hubspot Connector, will bridge the gap between sales and marketing to realize new capabilities that boost sales productivity and marketing effectiveness.

Developed by the Maximizer team, the Hubspot Connector can get leads generated from a user’s website into Maximizer CRM with a complete prospect profile including lead source, webpages viewed, marketing content downloaded and recent Web visits.

“Sales and marketing teams need to be working in close collaboration with clear transparency across the entire lead-management process, from lead creation to lead nurturing to closed opportunities,” added Thomas. “If your CRM isn't integrated with your online lead generation activities, you're missing out on valuable process efficiencies, potential sales growth, and closed loop reporting.”

Hubspot Connector will increase the level of lead intelligence for every prospect and help effective sales teams to have more engaging conversations. Consequently, it will lead to more productive sales cycles.

In addition, the Hubspot Connector can adapt sales conversations based on the each prospects’ website activity and interests. It can also create alerts and assign follow-up tasks when a prospect returns to your website.

With the help of the new integration, Maximizer will offer Hubspot customers a simple to use CRM that can extend the value of Hubspot to a sales group and beyond.

"Inbound marketing is all about replacing the world's interruptive and loud marketing with marketing people actually love,” said Peter Caputa IV, vice president, sales and marketing, global channel and SMB at HubSpot (News - Alert). “HubSpot gives companies the tools they need to leverage inbound marketing to attract, connect, engage, and delight prospects, customers, and leads.”

Caputa added, “Maximizer's Hubspot Connector enables Maximizer customers to go a step further by integrating Hubspot’s powerful inbound marketing software with Maximizer's CRM tool to give Maximizer customers a comprehensive, personalized view of interactions with their prospects and customers."

Edited by Rory J. Thompson

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