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Perkuto Introduces Digesto the Automated RSS-to-Email Tool for Marketo
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Perkuto Introduces Digesto the Automated RSS-to-Email Tool for Marketo

April 09, 2014
By Mandira Srivastava
TMCnet Contributor

Perkuto has launched its newest product Digesto which converts RSS feeds into Marketo (News - Alert) emails and sends out new posts to your subscriber list. Instead of building an Email Blast Program for every new post, just create one Digesto Program and let it run.  This new easy to use tool completes the promise of automated newsletters and blog email updates for marketers using Marketo.

Josh Hill, Perkuto's Marketo Practice Lead. said in a statement, “In the past, Marketo users needed an external email platform to manage automated RSS-to-Email campaigns. These platforms did not integrate engagement data into Marketo, creating a challenge for marketers looking for closed-loop reporting.””

Perkuto CEO, Alexandre Pelletier said, “With our first product, Digesto, we solve a real pain point for content marketers who use Marketo. It's easy to setup, highly configurable, and brings in essential lead engagement data."

Digesto can process emails for each feed or combine them into one email digest. Emails are sent out in accordance with the marketer's existing rules and local privacy rules. It frees up time marketers previously spent collecting and formatting content for distribution, it increases content management with your audience through an automated feed that provides the latest content in the preferred format, and an easy to use subscriber collector and delivery system makes growing one’s subscriber list simple and stress free.

Adam Waterson, an early Digesto user as well as a Marketo Champion and Marketing Technologist commented, “Digesto is easy to setup and configure. If I want to add a new blog email I can have it setup in less than 10 minutes. What I like is that Digesto allows me to have control over the process. I can manipulate the design of the email template myself without relying on design or programming hours.”

Digesto is available on Marketo's Launchpoint marketplace.

Edited by Maurice Nagle

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