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Reynolds and Callbright Enhance Call Management for Auto Dealerships
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Reynolds and Callbright Enhance Call Management for Auto Dealerships

September 03, 2008
By Michelle Robart
TMCnet Editor

Callbright today announced new integration between Reynold and Reynold’s ERA Contact Management (CM) application and Callbright's Total Call Management solution. Combining these two products will create improved lead management and call tracking functionalities for automotive dealerships.

Callbright, which provides a Web-based system for controlling telephone traffic in real- time, is ideal for dealerships who use a Reynolds DMS, and who want to keep track of advertising and marketing efforts, increase sales efficiency, and create a simple source for customer contact information from multiple sources.
Integration between Callbright and ERA Contact Management means Callbright phone leads automatically filter and enter into the dealership's Contact Management program. In addition, call information, such as the caller's name and address, a tracking number, and the name of the agent, is available within Contact Management upon completion of the call. Contact Management is then able to automatically schedule appropriate follow-up on the inbound phone lead, and the customer data is made available via data mining for future campaigns or follow-up.

"Callbright's integration with Contact Management provides dealers with a clean and simple interface between two key dealership products and achieves important efficiencies within their CRM system," said Jim Wright, vice president of Sales for Callbright. "And in a dealership, these efficiencies equate into real dollars and real profit."

Also available through ERA's Contact Management application is Callbright's Click-to-Call feature, allowing salespeople to place outbound calls to the customer with the click of a button. It also makes it easy for salespeople to complete required phone contacts and provides management confirmation of completed activities.

When outbound calls are made with Click-to-Call, a call record is generated, which makes it easy for the dealership to identify which employees are contacting customers. The ability to review calls and call reports also helps reveal areas that need improvement.
"Every dealer wants to improve customer relationships, measure their advertising and marketing more effectively, and increase return on every investment they make. Callbright and CM working seamlessly together make these improvements a reality today,” explained Wright.

Callbright provides complete, real-time telephone communication management via Web-based tools to help businesses optimize marketing investments and enhance customer relationships. Callbright clients can track advertising effectiveness through telephone responses, record and monitor inbound calls, track outbound calls, and send broadcast messages. Additionally, training features help establish accountability and improve the performance of personnel, leading to increased profitability.
Reynolds and Reynolds is the automotive industry's largest and most trusted provider of automobile dealership software, services, and forms to help dealerships maximize sales and profits and improve business results. The company is headquartered in Dayton, Ohio, with major operations in Houston and College Station, Texas, and Celina, Ohio.

Michelle Robart is a contributing editor for TMCnet. To read more of Michelle's articles, please visit her columnist page.

Edited by Michelle Robart

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