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New CRM App for iPhone Released
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New CRM App for iPhone Released

March 04, 2009
By Stefania Viscusi
Assignment Desk Editor

Smartphones have increased in popularity today especially among business users who are able to utilize the device to remain mobile and productive.
Now, business users will also be able to improve customer relationships and better manage important contacts with Relations Manager, a Social CRM app from Cermster.

The new business application provides iPhone (News - Alert) users with reminders for contacting important people and helps users by tracking the calls they place.
The Relations Manager application is available for $4.99 through Apple's (News - Alert) App Store.
In addition, the app makes it possible for users to create categories to classify their contacts into and increase the business value of their devices.
Once users classify contacts, they can set the amount of times they should be contacted and reminders to be sent. When calls are placed, the app tracks and dates the call for each contact. 

Not only will this help business users to stay in touch with important contacts, but it will also help them to further strengthen relationships and improve personal and professional relationship management - increasing sales and ensuring they never miss a lead because of a forgotten follow-up or call.

"Categories are like intelligent alarm clocks. Relations Manager reminds iPhone user to contact a person that has not been called for a certain time period," said Erkko Skantz the founder of Relations Manager.

"There is always a risk that you might forget to call someone, whether it is you friend or a customer that might have business for your. The need for this type of application came from my personal needs. I have several hundred contacts stored in my iPhone. I was not able to keep up with all my contacts. Now Relations Manager reminds me when it is time to call my prospects," said Skantz.
Smartphone sales are predicted to remain strong this year, despite the current recession.
In-Stat (News - Alert) reports that worldwide smartphone sales will be especially in the United States. The market research firm predicts the mobile devices will double their share of the cell phone market by 2013.
Another consumer study by The Kelsey Group and ConStat also reveals that 18.9 percent of mobile consumers now use a smartphone and that 49.2 percent their survey's respondents plan to buy an advanced mobile device within the next two years.

Stefania Viscusi is an assignment editor for TMCnet, covering VoIP, CRM, call center and wireless technologies. To read more of Stefania’s articles, please visit her columnist page.

Edited by Stefania Viscusi

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