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iBiquity Digital HD Radio Enters Real-Time Traffic Category

Satellite Technology

Satellite Technology Feature Article

January 13, 2009

iBiquity Digital HD Radio Enters Real-Time Traffic Category

By Rajani Baburajan, TMCnet Contributor

iBiquity Digital, a company developing digital HD Radio technology for AM and FM audio and data broadcasting, announced the launch of two branded in-dash head units and three personal navigation device (PND) form factors.

Real-time navigation devices using HD Radio technology deliver traffic and concierge services like gas station prices, movie listings, sports scores, stock quotes, school closings, and emergency alerts.
The company demonstrated the prototypes of the PND technology at the 2009 International Consumer Electronics Show (CES (News - Alert)). The prototypes unveiled include Dual-branded PND touch screen with HD Radio receiver built into the platform; PND cigarette lighter adapter using HD Radio technology; PND with HD Radio receiver in cradle; Visteon advanced OEM platform head unit with external navigation; NAVTEQ (News - Alert) Development Platform that displays traffic and concierge services including gas prices, weather information and advertising data; and iBiquity Advanced Development Platform
With this demonstration, iBiquity Digital has entered into the real-time traffic category, the company said.
“The radio industry set a precedent by coming together in 2005 to accelerate the adoption of HD Radio technology and the rollout of real-time traffic service over HD Radio broadcasts has been a collaborative effort among radio broadcasters and PND software suppliers,” said Joe D'Angelo, vice president, Advanced Services, iBiquity Digital, in a statement.
According to D'Angelo, HD Radio technology is now at the size, power, form factor and functionality that can deliver on the promise of digital radio as a base for PNDs and navigation platforms. “2008 was the year of development for this service and this year is all about the commercialization.”
HD Radio technology is capable of delivering digital-quality sound and services while leveraging existing analog spectrum. Currently HD Radio technology is available throughout the U.S. and commercial implementation is gaining momentum in various countries, including Brazil, Mexico and The Philippines, iBiquity said.
iBiquity Digital’s HD Radio technology is the only digital broadcast system approved by the Federal Communications Commission (FCC (News - Alert)) for AM and FM radio in the United States, the company said. With more than 1,800 HD Radio stations on the air in the US plus more than 900 new HD2/3 channels, iBiquity is also pursuing international opportunities.
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Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.

Edited by Michelle Robart

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