Audiovox said that it will begin supplying the first OE hardware interface to Chrysler Dealer that will deliver FLO TV Auto Entertainment to select Chrysler 2010 vehicles and future vehicles.
The company will be supplying the OE hardware interface to Chrysler Dealers through Mopar. Audiovox said that it has a long history of supplying products through the OE channel and a relationship with Mopar and the Chrysler Group, which is the first automaker to offer the product directly via its dealer network.
Audiovox manages its OE group from a dedicated facility in Detroit and is actively engaged in the development of Tier 1 vehicle production level programs with a variety of vehicle manufacturers. The FLO TV service is live mobile TV with the capacity for up to 20 channels.
Company officials said that the hardware solution is universal and works with the supplied OE headrest DVD and Seat Top solutions. In addition, the hardware solution can also integrate with factory rear seat entertainment system.
Audiovox will supply the hardware for the FLO TV Auto Entertainment system that integrates with the vehicles’ existing entertainment systems and Mopar 7-inch DVD screen systems.
“FLO TV Auto Entertainment is the latest in a long line of unique products that we have been supplying to the OEs,” said Patrick Lavelle, president and CEO at Audiovox, adding that this product will help rejuvenate the OE rear seat entertainment business.
Lavelle said that Mopar and Chrysler Group are the first OE to deliver in-vehicle live TV through FLO TV, and he looks forward to a successful launch in a few weeks.
Noting that consumers are in search of an in-vehicle entertainment option that goes beyond DVDs, Kathy Thomson (News - Alert), vice president of sales and customer operations at FLO TV, said that FLO TV is dedicated to providing instant access and a great television experience to the customers.
“This alliance with Audiovox and Chrysler will open doors for subscribers to enjoy convenient, connected and high-quality content on the road,” she added.
When FLO TV Auto Entertainment is made available for dealer installation, up to 20 channels are expected to be available in late December. Company officials said they expect that by the end of this year, FLO TVAuto Entertainment should be available in more than 100 major markets and many interstate driving corridors, providing service coverage for more than 200 million potential customers. However, the FLO TV service is not available in some rural areas.
Anshu Shrivastava is a contributing editor for TMCnet. To read more of Anshu’s articles, please visit her columnist page.Edited by Marisa Torrieri
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