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Pulse Supply Discusses the Session Border Controller Market

Session Border Controller Featured Article

March 06, 2013


Pulse Supply Discusses the Session Border Controller Market


By Rich Steeves
TMCnet Web Editor

Pulse (News - Alert) Supply has been in business since 1996, and has continually changed its business model to meet the constant evolution of the technology space. Initially built on addressing data communications and the WAN market, the company now focuses on wireless communications, traditional datacom and VoIP. The company now boasts eight offices across the U.S. and its technically trained salespeople work with businesses of all sizes. I recently had the chance to speak with Michael Banschbach, vice president and co-founder of the company, about the session border controller market from Pulse’s point of view.


Banschbach stated that this is an exciting time to be in the telecommunications space, as more and more companies are seeing the value of SIP trunking. Companies are starting to see the ROI that SIP provides, and as the technology grows in popularity, businesses are coming to Pulse to ask what they need in order to make the transition to SIP. These companies want to be sure that their communications are safe and secure, but they don’t always know what that entails.

Benefits of Session Border Controllers

The team from Pulse Supply works closely with companies to ensure they have the knowledge necessary to deploy the right technology for their needs. The expert sales team at Pulse discusses the benefits of deploying session border controllers, educating companies on the vital functions of SBCs. Banschbach highlighted several key features of SBCs:

  • Security: SBCs help guard against viruses, Trojans and denial of service attacks.
  • Interoperability: With different providers, legacy technologies and different “Flavors” of SIP, businesses need SBCs to ensure that these different types of traffic are able to interoperate.
  • Encryption: An SBC can encrypt data, protecting calls across the Internet.
  • Large Deployments: Big corporations have many sites with thousands of employees working from across the country and even in their homes. If the phone system needs to reregister after a glitch, an SBC can handle this without crashes.
  • Fax: Many companies still use analog fax technology, which does not always interoperate with VoIP systems. SBCs can detect fax tones and redirect as needed.
  • Unified Communications (News - Alert): SBCs provide the glue to bring disparate systems together.

Pulse Supply had an initial relationship with Quintum (News - Alert), which was absorbed into NET and then became a part of Sonus, and now Sonus is one of Pulse’s major partners. With a wide range of products, SBCs from Sonus can meet the needs of the smallest and largest companies, and this fit the vision of the company that Banschbach helped found over 16 years ago. Now, with the widespread acceptance of SIP technology, both Pulse and Sonus are poised to bring next-generation communications to the masses.




Edited by Rachel Ramsey

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