The battery life on a mobile device is a valued resource, and everyone from software developers to hardware manufacturers are always trying to come up with better ways to extend this resource. Push notification is one of the most battery efficient ways to receive incoming calls on a mobile device. Acrobits, a developer of VoIP applications for iOS and Android, has introduced an Android application to support push notification.

Acrobits provides this service using Google (News - Alert) Cloud Messaging, and it is the first and only android developer offering this feature on a Session Initiation Protocol (SIP) client. The benefit of using push notification is you are always available, even if the application is closed. Because a connection does not have to be open to the SIP provider, the battery will not be drained.

This feature will be available to providers and PBX (News - Alert) administrators as part of Cloud Softphone, Acrobits' mobile app for providers and businesses that want their own mobile SIP VoIP Client.

Push notification can be used as an effective marketing tool if it is properly applied. Because the users have to opt-in for this platform to work, brands can build a strong relationship with their consumers by offering them choices they want. Brands also must understand, however, that if they don't apply best practices, they can easily lose potential customers by abusing this platform.

The Cloud Softphone app can give anyone their own mobile SIP VoIP Client without the expenses associated with other setups. In only three easy steps it is possible to add setting for a service, customize the theme to fit a brand, and test it for free before it goes live. Acrobits will then review, do basic testing, and approve the app within 24 hours for most applications. After the payment is completed the app will be available on Android (News - Alert) and iOS platforms. The features available on this platform include:

• Corporate branding
• SIP account settings
• QR code design capability
• One touch provisioning
• Instant messaging, balance checker, and web service-based callback
• Battery-efficiency, using Push Notifications