It’s been about a year since Switch was launched, and while the company won’t divulge how many seats the cloud-based business communications service reaches today, Vincent Paquet, vice president of product management, says it’s been growing rapidly. To continue that growth, the company, which already has data centers on four continents, will put more focus on international and multinational opportunities.

Unlike legacy PBX (News - Alert) solutions that are laden with features, most of which people don’t even know how to use, Switch delivers a simple to use solution that offers exactly what people need, Paquet told me earlier this week at TMC (News - Alert) Editor’s Day Silicon Valley. For example, while many people struggle to transfer calls on traditional phone systems, Switch has a web user interface, so users simply start typing the name of the individual to which the call needs to be transferred, the name appears, they select it, they click a transfer button, and the call is transferred.

Switch also rings a user’s cell phone, his or her deskphone, and computer. That way the user can answer the call wherever he or she is at that moment.

In addition to supporting voice calls, Switch includes support for texting (in fact, all the company’s numbers are text enabled), chatting, and UberConference (a Switch service).  Switch also has done integrations with and allows for contextual information to be shared with such applications as Gmail, Google (News - Alert) Drive, Hipchat, Office 365, and Salesforce.

The cloud-based Switch solution is also easy to deploy, manage, and purchase, Paquet said. Unlike legacy business communications providers, which charge extra for a wide variety of features, Switch delivers its package of services for $15 per user per month. And it issues weekly releases to add new functionality.

As previously reported by TMCnet, Switch in September announced Sprint as its first carrier customer. The telco is adding Switch’s cloud-based business phone/unified communications offering to its mobile workplace solution.