Mitel recently released a new version of its Mitel 3000 communications system for small office home office (SOHO) environments and small businesses with fewer than 50 employees. Mitel 3000, formerly Inter-Tel (News - Alert) 3000 or EncoreCX, has been rebranded following the merger with Inter-Tel, Inc. in 2007. And, now, Mitel enhances this system with new telephones and new unified communications solutions (for the U.S., Canada and the Caribbean and Latin America or CALA region) and a hospitality solution (available in CALA only).
Specifically, the Mitel 3000 targets smaller, single site businesses and the high-end residential market with a modular, intuitive and easy-to-install telephone system that is ideal for organizations from five to 20 users (the sweet spot), but which actually scales from two to 52 extensions (40 analog or digital telephones and 12 IP phones). Mitel 3000 enables over 100 popular call features and offers three in-skin voice mail card options (2-, 4- or 8-ports, 5-, 10- or 20-hour storage and 52 mailboxes).
An optional Broadband Module provides a LAN/WAN connection for up to 12 IP extensions or 12 VoIP lines (or a mixture of IP extensions and VoIP lines with a maximum of 12 total). Additionally, the Broadband Module supports unified communications functionality (for the U.S., Canada and CALA region), including Unified Messaging (voicemail and e-mail integration), Click-to-Dial (address book, Caller ID and Microsoft (News - Alert) Outlook integration) and the Mitel 5110 Softphone (PC-based calling). Also optional (for the CALA region only) is a hospitality software package that features check in/check out service, room status information, a wake up call feature and more.
Customers can choose from several telephones, including two earlier digital phones (now branded as the 8-button Mitel 4110 and 16-button Mitel 4120) and an IP Feature phone, but also the new Mitel 5110 Softphone (a software version of the IP Feature phone) and the pictured Mitel 5330 IP Phone which is also compatible with the company’s larger 3300 ICP and the Mitel 5000 SMB platform (formerly Inter-Tel 5000). Note that when the 5330 IP Phone is deployed with the Mitel 3000, it uses the keys differently, and offers six softkeys and 15 self-labeling programmable keys (used with the 3300 ICP, the 5330 IP Phone has three softkeys and 24 self-labeling programmable keys).
Mitel currently sells a North American variant (U.S. and Canada) of the Mitel 3000 which includes the new Mitel telephone support and new unified communications functionality, but also sells a CALA variant that adds a hospitality option. There are additional technical differences in digital trunk support and power options. LAKE Communications, a wholly-owned subsidiary of Mitel since the merger with Inter-Tel, develops the Mitel 3000 for North America and CALA and offers versions of the product for customers in Europe, including BT (News - Alert) and Telecom Italia, and Commander Communications PTY in Australia. www.mitel.com
TelecomTactics Takeaway: Mitel targets smaller, single site businesses and the high-end residential market with the Mitel 3000, formerly the Inter-Tel 3000 or EncoreCX. Version 6.0 sports some new functionality for systems sold in the U.S., Canada and the CALA region (support for the Mitel 5330 IP Phone, the Mitel 5110 Softphone, voicemail and e-mail integration and click-to-dial). The CALA variant also supports a hospitality package. Mitel is competing well in the SMB market space, according to the recent T3i Group report entitled “InfoTrack for Unified Communications (News - Alert): 2008 SMB Market Analysis.” Per the report, Mitel captured 15.5% of the 2007 SMB IP telephony market, ahead of major competitors like Cisco (News - Alert), Avaya and Nortel.T3i Group’s InfoTrack defines the SMB market as Small Businesses (SB) with two to 100 employees and Medium Businesses (MB) with 101 to 500 employees. Read more about this SMB market study at http://www.telecomweb.com/IUC/2008SMBMarketAnalysisJuly2008/
Sandra M. Gustavsen
T3i Group LLC
Tarifica TelecomTactics TelecomWeb InfoTrack
Sandra M. Gustavsen, senior analyst for T3i Group, contributes her TelecomTactics column to TMCnet. To read more of Sandra’s articles, please visit her columnist page.
Edited by Jessica Kostek