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Bravestorm Partners with JAJAH for Click-to-Call VoIP Software

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February 27, 2009

Bravestorm Partners with JAJAH for Click-to-Call VoIP Software

By Anshu Shrivastava, TMCnet Contributor

Bravestorm – developer of BoldCall, a click-to-call solution for retail Web sites – reportedly has announced a partnership with JAJAH, a global IP communications platform provider.

Under the deal, JAJAH (News - Alert) is expected to provide BoldCall’s online retail customers with an enhanced online customer service interface. Company officials said that this will enable visitors to the Web site to call a live customer service operator at the touch of a button. The phone call is routed over the JAJAH IP network.
BoldCall is expected to provide the customer service operator a range of data about the caller. The data will be provided when the visitor to the Web site initiates a call. Officials said that this will increase the ability to better meet the needs of potential customer and complete a sale.
“Click to call” technology is simple to use and the buttons tend to appear alongside relevant website content. This ensures that click-to-callers are better informed and ask more detailed questions than toll free callers, said officials.
Bravestorm (News - Alert) selected JAJAH after considering a variety of communications providers.
Jack Squires, vice president of technology at Bravestorm, said that JAJAH was selected because of its “easy-to-use” technology product with a “robust” API, which sets the company apart from other vendors.
“Other providers we looked at didn’t support account creation, which is critical for us to offer a seamless experience to our customers,” said Squires.
Steve Castro-Miller, CEO at Bravestorm, believes that Bravestorm’s and JAJAH’s technologies “naturally” complement each other. He said that together the companies are helping Internet retailers improve their customer service and maximize potential revenues from each customer.
“JAJAH brings an extremely cost efficient way to connect shoppers directly with retailers, improving ROI for our customers,” Miller said.
Trevor Healy (News - Alert), CEO at JAJAH, said that this latest partnership with the makers of BoldCall will deliver “state-of-the-art” sales and support capabilities to online merchants.
“The pairing of our IP capabilities with Bravestorm’s click to call offering can only enhance the experience and results for both online retailers and shoppers.”

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Anshu Shrivastava is a contributing editor for TMCnet. To read more of Anshu’s articles, please visit her columnist page.

Edited by Michael Dinan

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