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AbilityCRM Intros for Small and Mid-Market

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March 31, 2009

AbilityCRM Intros for Small and Mid-Market

By David Sims, TMCnet Contributing Editor

AbilityCRM , a CRM seller based in Tempe, Arizona, has teamed with Rave Computer Association and Consona (News - Alert) ERP to release myCRM-Appliance, a CRM server appliance marketed to small to medium sized companies.

Customer Relationship Management is "front and center" for all growing companies,  says James Marzola, President and CEO of AbilityCRM, because "the market conditions mandate a different approach to increasing new business, taking care of your customers, and marketing your products and service."

The product is billed as giving customers a choice of mid-market CRM systems from either Microsoft Dynamics CRM or Sage SalesLogix CRM for 10-25 users. It also has the recent release of Intel's (News - Alert) new Nehalem architecture processor and a price point between $59.00 and $89.00 per user, which includes installation, configuration, training and ongoing 24-hour system and network monitoring support, according to AbilityCRM officials.

Frank O'Nell, vice president of product management for Consona ERP, says the new appliance "streamlines the implementation process, and could reduce the cost of implementation and support services." Options include the AbilityConnect integration interface for Consona Made2Manage and Intuitive ERP systems and data import and conversion for ACT!, (News - Alert), or GoldMine.

"Having two respected software partners like AbilityCRM and Consona further solidifies Rave's presence in the ISV appliance market," said Joe Borowicz, CFO of Rave Computer. "This is a win, win for everyone."

This January AbilityCRM attained Gold Certified Partner status in the Microsoft (News - Alert) Partner Program with a competency in Microsoft Business Solutions. The designation recognizes AbilityCRM's "expertise and impact in the technology marketplace," according to AbilityCRM officials. 

At the time AbilityCRM officials described their product's benefits as including helping "companies' transition to a structured Customer Relationship Management system using CRM software and related technologies by addressing the three components of CRM success -- people, processes, and predictability." 

Marzola said at the time that the benefits provided through Gold Certified Partner status "will allow us to continue to enhance our CRM offerings."

David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Jessica Kostek

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