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JAJAH Plays Cupid with, eHarmony through VoIP Service

TMCnews Featured Article

July 17, 2009

JAJAH Plays Cupid with, eHarmony through VoIP Service

By Amy Tierney, TMCnet Web Editor

People looking for a love connection online may soon find that their soul mates are only a phone call, or text message away.
Online dating services and eHarmony announced a plan this week to use a new JAJAH Voice over Internet Protocol, or VoIP, platform that lets prospective daters make anonymous voice calls to other love seekers. The new feature, part of JAJAH’s (News - Alert) “Platform for Dating,” lets users get in touch with a possible match through an online voice call while keeping their personal contact information private.

Users can send SMS text messages and leave voice mails using assigned JAJAH numbers, so online daters can keep their phone numbers to themselves if the love match goes sour. And there’s no software to download. As illustrated below, people can call each other using JAJAH’S VoIP on a regular phone, the company said.
Trevor Healy (News - Alert), JAJAH CEO, said the new feature is designed to remove privacy concerns for online daters. And by letting people make personal contact through VoIP services, chances are good there will be a higher success rate for the relationship, he said.
“By removing the privacy concerns around making that phone, the JAJAH platform is giving more people the chance to find true love sooner,” Healy said in a statement. “This breakthrough brings huge value to the dating site owners. By giving their members the ability to connect to prospective partners, our online dating companies are adding significant recurring revenue streams to the business almost overnight.”
And users no longer have to worry about making the dreaded so-called “break-up” call. Beyond privacy, the service also has a security feature that lets users end all communication with prospective dates. If either person doesn’t want to stay in touch, they can drop the other person from their “friend list” so future calls will be blocked, the company said.
JAJAH reportedly has been beta testing the service on since early March, according to CNET News.
Since the company launched its overall platform, JAJAH has connected 1 billion calls. JAJAH, which began as a Web-activated-telephony service, has evolved to a prominent communications platform, partnering with telecommunications and technology companies such as Intel (News - Alert), Microsoft and Yahoo!, TMCnet reported.
The movement by online dating services into maintain technology isn’t necessarily new. For example, has offered an application for cell phones that lets subscribers to be in touch with their love interests on the go.
As TMCnet reported, users who receive an e-mail from someone of interest will also receive an SMS to their mobile device. And if subscribers want to answer the suitor from their mobile phones, they just need to send a message. This extra service costs $5 per month and is available in the U.S., the U.K., Canada and other markets.

Amy Tierney is a Web editor for TMCnet, covering unified communications, telepresence, IP communications industry trends and mobile technologies. To read more of Amy's articles, please visit her columnist page.

Edited by Amy Tierney

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