Despite its appearance, the global economic recession has taught many businesses some valuable lessons – how to cut costs and be efficient. And one such technology that is gaining traction at a time when budgets are tight is Voice over Internet Protocol, or “VoIP,” the head of an international IP multimedia processing solutions provider told TMCnet in an interview.
According to Jan Linden, president of engineering of Global IP Solutions, IP communications will continue to play a large role in Asia, with North America and Europe following close behind over the next few years. One factor that may fuel interest is support in the form of federal funding to implement various technologies, including VoIP and WiFi.
“The stimulus package should help the industry overall,” Linden told TMC (News - Alert) President Rich Tehrani in an interview (printed in full below). “While we may not directly benefit as a company, a rising tide does lift all boats.”
Linden is participating in two sessions during ITEXPO West 2009 in September, “Creating Mobile Voice and Video Applications” and “Pushing the Envelope with HD Voice.” In his interview, he also spoke to Tehrani about the importance of making WiFi available as “ubiquitously as possible” to keep users connected to a range of IP devices.
The full exchange follows.
Rich Tehrani (News - Alert): What has the economic crisis taught you, and how has it changed your customers?
Jan Linden (pictured left) The downturn in the economy has reinforced that businesses will continue to invest in technology that delivers a strong ROI and reduces OpEx. Our customers have seen the value and cost saving benefits of VoIP for a while now and most are making a move to implement video conferencing to reduce travel and overall operating expenses.
RT: How is this down economy affecting your decisions to reinvest in your company or market, if at all? Where will you invest?
JL: GIPS is an embedded software company and investing in research and development is a key priority for the company. We continue to invest heavily in innovation of technologies for the markets we serve and we will continue to do so in order to ensure our customers are getting the best products available in the marketplace.
RT: With the rise of smartphones and netbooks, many wireless technologies, such as WiFi, appear to be poised for rapid growth. For example, we’re seeing more and more airlines add in-flight Wi-Fi. In general, how widespread should WiFi be, in your view?
As ubiquitous as possible so people truly have wireless access anytime, anywhere. At home, in the office, and in public gathering places, it offers the ability to connect with a multitude of IP devices.
RT: Which nation or region of the world will present the largest opportunity for your company in 2009/10?
JL: All the regions we target remain great market opportunities for GIPS – the Americas, Europe and Asia. We believe North America and Europe will be key regions for GIPS for the next few years. Of course, Asia continues to be a vast opportunity ahead of the other regions in many respects.
RT: In what ways is President Barack Obama helping or hindering the technology markets? What more can he do?
JL: The guy twitters! The fact that he’s not IP-phobic is a good thing and the stimulus package should help the industry overall, while we may not directly benefit as a company a rising tide does lift all boats.
RT: What device or devices do you use, and what do you wish you used?
JL: I use a few devices regularly, but my primary device is a Blackberry Bold – it doesn’t have all the bells and whistles of the iPhone. The crucial features are there and there are much better plans for when I travel to Europe and Asia.
RT: What has the iPhone 3G taught us? I know it’s very new, but what about the Palm Pre? What are we learning from the smartphones based on the open source Google (News - Alert) Android platform?
JL: The iPhone has catapulted the entire smartphone market a significant leap forward. There is an opportunity now for the U.S. market to leapfrog the European mobile industry development partly because of the iPhone has invigorated the market and the development of mobile applications is snowballing. However, Google’s Android platform will also likely spur the industry too. Smartphones are no longer exclusively owned by business executives – they are far more ubiquitous. The Palm Pre is also interesting. It’s well built for the Internet, as well as wireless networks – the placement of all contacts in one place is great too – much like the application Nimbuzz offers.
RT: I understand you are speaking during ITEXPO West, to be held Sept. 1 to 3 in Los Angeles. Describe your talk and tell us what companies or people should attend.
JL: Yes, that’s right; I’m on two panels at the ITEXPO (News - Alert) West conference.
One is entitled “Creating Mobile Voice and Video Applications.” It will cover some of the challenges of ensuring high quality VoIP for mobile systems. This session will also address how two ‘game changing’ mobile operating systems, the iPhone OS and Android OS have changed the communications landscape. The target audience is application developers and product managers building solutions for mobile unified communications.
The other session is entitled “Pushing the Envelope with HD Voice” and the discussion will highlight the benefits of HD voice. For the first time in more than 70 years there is an option of choosing a voice solution that sounds significantly better than traditional PSTN telephony. Anybody trying out HD voice immediately notices that in addition to getting much higher voice quality, there is more intelligibility and the ability to distinguish different speakers also improves. Another significant factor is that phone fatigue is greatly reduced. This session is relevant for everybody and provides a great opportunity to get up to speed on HD voice.
RT: Why should customers choose your company’s solutions? How do they justify the expense to management?
JL: GIPS has been the leading innovator of high quality voice and video over IP networks for nearly a decade and our reliability is second to none.
GIPS products - VoiceEngine and VideoEngines, ensure our customers can solve all the IP network impairment issues and provide excellent quality HD voice and video. In addition, the ease of integration on numerous platforms and our customer support capabilities ensure we meet and exceed our customer’s expectations.
As a company invests in implementing or offering HD voice and video, they must consider the user experience and quality required for adoption among the user base. The advantages and benefits of GIPS technology can literally be seen and heard and with a compelling ROI, there is a sound business case for the investment in GIPS’ technology.
Learn more about Global IP Solutions (News - Alert) at ITEXPO West — the biggest and most comprehensive IP communications event of the year. ITEXPO West will take place in Los Angeles, Sept. 1 to 3, 2009, featuring three valuable days of exhibits, conferences, and networking opportunities you can’t afford to miss. Don’t wait. Register now.
Amy Tierney is a Web editor for TMCnet, covering unified communications, telepresence, IP communications industry trends and mobile technologies. To read more of Amy's articles, please visit her columnist page.
Edited by Michael Dinan