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ClickFuel Uses Ifbyphone Call-Tracking Services for SMBs

TMCnews Featured Article

July 28, 2009

ClickFuel Uses Ifbyphone Call-Tracking Services for SMBs

By Anuradha Shukla, TMCnet Contributor

Ifbyphone’s call-tracking services is helping ClickFuel, a full-service Internet marketing innovator, to provide SMBs with advanced tools for tracking online ads that generate phone calls.

Ifbyphone (News - Alert) informs that every new ClickFuel customer has implemented Ifbyphone’s call-tracking technology since ClickFuel added the service to its suite of advertising intelligence offerings.
ClickFuel founder and online marketing industry veteran, Colby West notes the huge void for SMBs in phone sales lead tracking and adds that most firms still focus on Website checkouts, submitted requests and downloads.
“With Ifbyphone’s service, we assign specific phone numbers to each customer’s advertisements to determine – based on the number of leads for the ad money spent – which efforts are working and which ones need to be re-examined.”
ClickFuel has greatly benefitted from Ifbyphone’s call-tracking service, which helps them identify the source of sales leads its SMB customers receive. Ifbyphone’s Google (News - Alert) Analytics Integration also helps in tracking phone calls directly alongside Website data in Google Analytics. The company now uses trackable phone numbers to better optimize customer campaigns and accurately assess their return on investment (ROI).
West informed they were chosen by ClickFuel for their attractive price structure that allows customers to pay only for minutes used. This contrasts with other providers that assess high monthly usage and/or billing minimums putting their services out of reach for SMBs.
Commenting on the win, Ifbyphone CEO Irv Shapiro (News - Alert) said that ClickFuel deployment shows how marketing and advertising firms are improving the efficiency and effectiveness of their customers’ sales efforts using their phone automation services.
“The marketing industry is hard at work evaluating and implementing economical tools to help their SMB customers – which don’t have the internal expertise – make the most of their advertising and sales efforts.”
Ifbyphone provides businesses a suite of phone automation services to enhance customer conversations, drive sales and lower costs. The company recently introduced Call Distributor service that enables small and mid-size businesses to create virtual call centers.

Anuradha Shukla is a contributing editor for TMCnet. To read more of Anuradha’s article, please visit her columnist page.

Edited by Jessica Kostek

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