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Manasian Develops New Customer Acquisition Program for Whaleback Systems

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October 15, 2009

Manasian Develops New Customer Acquisition Program for Whaleback Systems

By Anshu Shrivastava, TMCnet Contributor

Manasian has introduced an aggressive new customer acquisition program for Whaleback Systems targeted at small to mid-sized businesses (SMB).

Whaleback Systems (News - Alert) is a provider of Voice over Internet protocol (VoIP) technology and service architecture that enables telecom resellers and service providers to deliver a high quality business class VoIP service to their customers.

In a release, David Zwicker, vice president of marketing at Whaleback Systems, said that Manasian helped the company to solve the difficult challenge of finding new business and building our brand in the SMB market segment.

The company now has an effective and affordable co-branded marketing program that can be tailored to meet the specific business development needs of its partners, he said, adding that “the program has been rolled out to our channel partners who will leverage the same proven lead generation model and materials to drive business in their regions.”

The program includes direct mail, marketing literature and sales support materials. According to Manasian, it drives prospects to the company’s Web site, and offers on-line webinars and live events to learn more and that leads to conversion.

“Whaleback Systems has a unique offering to small businesses and we needed to make sure we got the message to the target and we got them to act,” said Jean Manasian, president at Manasian.

He said that small businesses are inundated with communications but the company’s agency has extensive experience reaching the audience and brought the experience to the process, developing a program that effectively reached the target and closed business.

Waltham, Ma.-based Manasian is an integrated marketing communications agency committed to creating measurable and motivating solutions for clients.
In June the company redesigned and launched a new Web site for non-profit organization Toward Independent Living and Learning (TILL) in order to better communicate their services to their service population, those with developmental, physical, and/or psychological challenges and their families.

Anshu Shrivastava is a contributing editor for TMCnet. To read more of Anshu’s articles, please visit her columnist page.

Edited by Patrick Barnard

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