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8x8 Sponsors Industry Expert's Focus on Advantages of VoIP

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November 10, 2009

8x8 Sponsors Industry Expert's Focus on Advantages of VoIP

By Susan J. Campbell, TMCnet Contributing Editor

If you are a business owner – or even the person who makes the IT decisions for a large company – it is likely you have considered VoIP as a potentially viable option for your communications, if you have not already implemented the technology. If this isn’t the case, you may want to consider listening to what Steven Strauss has to say.

An internationally recognized small business author, columnist and speaker, Strauss plans to offer her insight into the advantages of VoIP in a free webinar sponsored by 8x8 (News - Alert) Inc. The webinar, scheduled for November 12, 2009 at 2:00 p.m. ET, will explain how VoIP technology works and the benefits it can deliver to companies throughout the world.

Strauss is an expert in the field, dedicated to providing entrepreneurs and small business owners with strategies for growth that cover every aspect of a business’ operations. His column, “Ask an Expert,” appears weekly in USA Today and is one of the most highly syndicated business columns in the world.

According to Strauss, advancements in technology are enabling companies to maintain their competitive edge, despite a reduction in orders, employees and budgets. Companies such as 8x8 provide access to solutions that can drive efficient performance through next-generation technology.

“The truth is, even today, there are ways to remain competitive, look professional, get the job done and even save money in the process,” Strauss said. “By doing something as simple as switching to a VoIP phone system, you can get superior phone quality and powerful features at a fraction of the cost of an old-fashioned phone system.”

In his presentations, Strauss explains how VoIP phone service easily integrates into any business environment to improve the productivity, provide powerful features and benefits and to save significant cost. Strauss also believes VoIP phone service provides companies with the flexibility to work and call from any location equipped with broadband Internet service.

“One of the great changes that the Internet has produced for small business is that not only can you run your business from anywhere at any time, but you can actually create a virtual business,” Strauss added.

“With VoIP phone service, if you are working from home one day and you have high speed Internet access there, then your VoIP phone at home will act just like your VoIP phone at the office,” he said. “This sort of mobility and flexibility is not only a great benefit, it can also save you money as it helps eliminate the need for costly office space.”

8x8 In. offers voice, video, mobile and Web conferencing communications solutions for businesses and residential customers. To maximize value to the customer, these solutions leverage existing broadband Internet connections and cellular networks to deliver advanced features and digital quality phone service at a fraction of the cost of legacy, copper wire alternatives.

8x8 recently received a new U.S. patent designed to enhance its Internet Telephony (News - Alert) solutions. The newly issued patent supports a telephony communications approach that implements an auto-discovery feature that helps an endpoint device automatically locate and establish communication with a specific server among other interconnected servers.

Susan J. Campbell is a contributing editor for TMCnet and has also written for To read more of Susan’s articles, please visit her columnist page.

Edited by Kelly McGuire

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