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Forget the iPhone, Pass the Bud Phone, Eh?

TMCnews Featured Article

July 23, 2010

Forget the iPhone, Pass the Bud Phone, Eh?

By David Sims, TMCnet Contributing Editor

How did Molson not think of this first? Oh, that's right - they don't need to.

Beginning this summer, Bud Phone - that's right, Bud Phone (News - Alert) - will "put an end to exorbitant phone line charges and long-distance fees" by allowing Canadians to access a free computer-based phone line over which they can speak with family and friends across the country.

Powered by, from Cambridge, Ontario based- Fibernetics, this VoIP service is, "aiming to accomplish what services like Skype (News - Alert) and Vonage have yet been unable to do," according to company officials, namely "provide a completely free, mobile alternative to the residential phone line."

Available to Canadian users only, Bud Phone is activated by simply downloading a free softphone application. This application "will turn any Mac or PC into a phone line equipped with a local, seven-digit phone number, fully enhanced voicemail service, follow-me capabilities, and VoIP 911 services.”

This number can be used to receive free calls no matter where the user happens to be in the world and allows for free local and long distance calls to numerous cities across Canada.

"The Budweiser brand is all about social engagement and connecting people. That makes the ideal partnership for us," explains Christine Hamilton, associate brand manager, Budweiser. "We recognize that young people want to be in constant contact with one another and that they spend the majority of their time on the computer. Bud Phone meets their communication needs, turning their computer into a fully-functioning phone, and provides us with a way to give back to our fans and say thank you."

Finding ways for even a brewer to horn in on the social media and viral marketing obsessions today, Budweiser officials say they will launch the Bud Phone via its Facebook (News - Alert) fan page, and "through other social media channels."

David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Stefania Viscusi

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