PlayPhone (News - Alert) has executed a strategic marketing partnership with Cellufun, one of the world's largest mobile gaming portals.

 

Thanks to the pact, PlayPhone will now have access to more than 5.5 million monthly unique visitors, nearly 75 million monthly page views, and a catalog of ad-supported free mobile games.

 

The partnership includes run-of-site advertising and contextual integration of the PlayPhone catalog on the Cellufun WAP portal.

 

"This agreement is a win-win for PlayPhone and Cellufun," said Ron Czerny, founder and CEO of PlayPhone, in a statement.

 

"Both companies have very similar customer market segments and cross-promoting mobile entertainment in this manner brings both of our strengths to the table. It is already proving to be successful and because of that, we will continue to pursue similar partnerships with other interested parties,” added Czerny.

 

PlayPhone is a global mobile media company providing cutting edge personalization and entertainment content to mobile consumers anytime, anywhere.

 

PlayPhone founded the direct-to-consumer mobile media distribution standard in 2003 and continues to establish new means for delivering wireless entertainment. The company currently operates its own leading mobile entertainment destination at PlayPhone.com and powers subscription-based mobile portals for the world's top entertainment and retail brands.

 

PlayPhone currently gives consumers access to a unique and often-exclusive media catalog, spanning audio, video and gaming content from leading music labels and artists, game publishers and media companies.

 

"Having our free, award-winning games distributed through PlayPhone's vast network is a great opportunity," said Arthur Goikhman, CEO and co-founder of Cellufun.

 

"The combination of our unique mobile offerings and PlayPhone's great mix of branded content has proven to be a real boon for both companies,” stated Goikhman.

 

Cellufun is the world's mobile playground, providing casual, connected and multiplayer games for existing and next-generation, Web-enabled mobile phones.

 

It has offered free, ad-supported mobile products since April 2006, delivering over four million download to consumers in 160 countries.

 

Cellufun provides free entertainment content and casual, connected and multiplayer games for existing and next-generation Web-enabled mobile phones.