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Telepresence Helps Companies Drive Greener Solutions

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June 23, 2011

Telepresence Helps Companies Drive Greener Solutions

By Susan J. Campbell, TMCnet Contributing Editor

Rising gas prices are spurring advances in technology and driving business communications into the world of telepresence. More than half of chief financial officers across the United States are turning to telecommuting and teleconferencing as a means of greener solutions, according to a recent study. Research suggests that those company leaders are making the necessary changes and implementing telepresence.

This FinChannel report highlighted that telepresence relies on compression technology to allow higher quality video feeds during business conferencing. The combining of multiple fibers allows for more efficient speed and reliability, inevitably creating a solution for CFOs and the every changing business format. Many of those ideas will be discussed at GDS International’s CFO Summit Aug. 29-31, in Scottsdale, Arizona.

In a CFO Global Business Outlook survey by Duke University, 53 percent of the 499 U.S. based CFOs interviewed were increasing their use of communications via technological advances such as telepresence. By using the compression technology, companies are able to reduce their dependency on fuel and increase their quality of video feeds. 

The need for a high-technology market is expanding and moving forward as industries demand answers to the global impact of oil prices. According to John Graham, professor of finance as Duke’s Fuqua School of Business and director of the survey, companies are continuing to embrace green initiatives and position themselves so that they are less reliant on oil in the future. 

The use of telepresence is expanding the ways many companies do business. By utilizing the compression technology advances, many CFOs are finding the new method replaces face-to-face conferencing, as well as other alternative communications. Companies such as Verizon (News - Alert) and Tata have already transitioned to telepresence, enabling them to have sessions with their customers. 

By implementing telepresence with compression technology, providers are able to gain more customers without heavy investments. This simultaneously allows those same providers to offer more services to CFOs and companies. 

Currently, CFOs are looking at ways to not only lower gas consumption but increase productivity. Findings from the Duke study found that, according to four out of five CFOs, 48 percent of companies were cutting travel costs. Telepresence (News - Alert) can replace those commuting needs in an economy where CFOs are looking for alternative routes when dealing with customers and business associates.

The upcoming CFO Summit in Scottsdale will give all companies, no matter the size, an opportunity to learn about telepresence. Experts will be available to offer guidance to CFOs wanting to improve their financial quality of life while strategically placing themselves in a growing global market.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.

Susan J. Campbell is a contributing editor for TMCnet and has also written for To read more of Susan’s articles, please visit her columnist page.

Edited by Jamie Epstein

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