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Why Unified Communications is Worth Consideration

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Why Unified Communications is Worth Consideration

July 23, 2014
By Susan J. Campbell
TMCnet Contributing Editor

Are you using multiple platforms to stay connected with colleagues and customers? Do you find challenges beyond your reach when trying to move from one communication channel to another? Are your clients frustrated because they don’t have a seamless experience with you unless they provide information with each interaction?

If you’re like the majority of businesses operating in North America, you still lack the completely seamless experience that’s possible through VoIP and Unified Communications (News - Alert). As much as we talk about the values associated with sending voice communications across one network, too many businesses are still stuck to their legacy PBXs as it’s too risk to move or they simply haven’t bought into what they assume is hype.

This points to considerable opportunity for Unified Communications providers who are seeking to be the first company trusted with managing the platform for a business. The key to getting in the door is education, while closing the deal may be a tougher gap to bridge. Many providers are talking with companies that have made significant investments in legacy systems and see no need to take on additional cost when their communications demands are already met.

This assumption, however, leaves out what is happening on the consumer side. The majority of residential users are no longer tethered to a landline. At the same time, these customers are using a mobile device for everything, from messaging to voice to browser-based transactions. They’ve become accustomed to this multi-channel usage and expect the companies they interact with to do the same.

With Unified Communications, your business can eliminate many of the costs associated with staying in touch. Are you able to send a fax and then store the information in an electronic file without ever leaving the desktop? Can you stop a project midway and pick it back up again on your tablet when you’re working from home? Does a client contact you via email and have the ability to click a button to get on the phone with you?

While not every business is looking for each of these capabilities, there are too many to ignore when it comes to unifying your platform. To that end, Intelepeer is offering a free webinar on July 30th, Don’t Miss Out on UC! You’ll learn why companies are slowing coming on board and the potential benefits you might enjoy in your environment if you decide to take the leap. It’s not a big investment in terms of cost, but you will have to give up a few archaic habits.

To learn just how much change and benefit to expect, register for this free webinar today. 

Edited by Adam Brandt

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