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BroadSoft Discusses UC Growth, Marketshare

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BroadSoft Discusses UC Growth, Marketshare

February 25, 2015
By Paula Bernier
Executive Editor, TMC

BroadSoft was at ITEXPO Miami last month talking about its unified communications successes. TMC’s Erik Linask (News - Alert) spoke on camera with BroadSoft’s Asif Rehman, director of solutions product management, to learn more.

One noteworthy tidbit Rehman shared was that BroadSoft (News - Alert) recently surpassed 10 million hosted UC lines installed with its BroadSoft UC-One solution. That, noted Rehman, represents half of the North American market.

“To me that’s hugely significant, and more people should know about that,” Rehman said.

The global hosted PBX (News - Alert) and UC services market is expected to grow from $8.5 billion in 2014 to $12.3 billion by 2018, according to Infonetics Research. North America is the largest market for hosted VoIP and UC services, with 49 percent of UC seats in the first half of 2014.

“The fact that BroadSoft’s biggest customers have deployed over 500,000 hosted UC seats reinforces our market analysis that businesses are actively seeking out hosted UC solutions, and that adoption is occurring across all market segments – from SMBs to large enterprises,” said Diane Myers, principal analyst at Infonetics (News - Alert) Research, who was noted in a BroadSoft press release earlier this year announcing the news. “Surpassing 10 million hosted UC lines deployed places BroadSoft well ahead of competitors, not just in the U.S., but globally.”

Rehman also talked about how the UC market is growing at a rapid pace.

“In 2014 enterprises really got used to the idea of cloud, as a lot of services are moving that way, and certainly UC is on the fast track,” he said from the event.

And that, he indicated, is happening alongside and in harmony with the mobile revolution.

“The office is really anywhere you need to be,” he added.

Linask also asked Rehman to share his thoughts about WebRTC. The goodness in WebRTC, he indicated, is in enabling companies to bring their customers, prospects, and partners into UC.

“If your only communication is within your business, that’s not the way to make money.”

While some companies are pushing the WebRTC message, Rehman says WebRTC is more akin to a cog in a machine, with UC being the machine in this case.

“WebRTC is going to be under the hood,” he said.

Edited by Stefania Viscusi

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