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TMC, MarketTools Present Webinar on Voice of the Customer Program

TMCnews Featured Article

November 03, 2010

TMC, MarketTools Present Webinar on Voice of the Customer Program

TMCnet News

Technology Marketing Corporation (TMC (News - Alert)), a global, integrated media company helping clients build communities in print, in person and online, and MarketTools, a provider of software and services for market research and enterprise feedback management (EFM), announced today a partnership to present a Webinar, “Beyond Customer Support: Using a Voice of Customer Program to Transform into a Customer-Centric Organization”, on Wednesday, Nov. 10, at 2 p.m. EST and 11 a.m. PST. Register now.


This complementary Webinar, sponsored by MarketTools, will discuss how organizations can become customer-centric.

Most organizations have a goal to become customer-centric, but few have the resources to support the kind of organizational change required to get there. MarketTools customer Barry Mainz, COO of Wind River (News - Alert), will outline the ways they have shifted to a customer-centric organization with significant improvement in customer satisfaction and loyalty as a result of their Voice of Customer program.

This webinar will address:

  • How to move beyond satisfaction to true loyalty, and why the difference matters;
  • How to get buy-in from executives to drive organizational change;
  • How to make Customer Support a competitive differentiator;
  • How to use an Enterprise Feedback Management solution to power your Voice of Customer program.

Speakers are Barry Mainz, COO, Wind River ; Jodi Koskella, product marketing, MarketTools ; Juliana Kenny, Web Editor, TMCnet.

Wind River, a wholly owned subsidiary of Intel (News - Alert) Corporation is a world leader in embedded and mobile software.

“TMC’s webinars are a tremendous resource and an excellent way to provide training on highly relevant topics, and the fact that it is offered at no-cost to attendees is a huge benefit in these trying economic times” said Rich Tehrani, CEO of TMC. “Webinars are also a great way to introduce vendors to possible customers in a mutually beneficial and informative manner that often leads to productive relationships.”

TMCnet webinars feature live, interactive presentations covering relevant topics, presented by top industry executives. Attendees watch and listen to the presentation as it happens over their computer, and have the opportunity to submit questions to the speaker(s) in real-time. The TMC Webinar program typically attracts 300 to 500 registrants per event.   

TMCnet webinars are archived and available on-demand for up to 18 months.

Companies interested in sponsoring their own Webinar event can contact either Jim Spangenberg (companies beginning A-P or numbers) at 203-852-6800, ext. 211 or by e-mail at; and Joe Fabiano (companies Q-Z) at 203-852-6800, ext. 132 or by e-mail at

Edited by Tammy Wolf

Technology Marketing Corporation

2 Trap Falls Road Suite 106, Shelton, CT 06484 USA
Ph: +1-203-852-6800, 800-243-6002

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